Aveda Environmental Awards
Aveda and Green America proudly honored the top leaders in sustainable magazine publishing during a prestigious ceremony. This event showcased the dedication of these individuals to environmental stewardship. The event celebrated not only the Winner but also the Runner Up and Finalist of the 2012 Aveda Environmental Award for Magazines. It highlighted their innovative approaches and commitment to promoting sustainability within the publishing industry. This recognition serves as an inspiration for others in the field. It encourages a more eco-conscious approach to publishing practices. It fosters greater awareness of environmental issues among readers and creators alike.
Dirt Rag, a leading mountain bike magazine known for its commitment to sustainability and environmental awareness, proudly received the prestigious Aveda Environmental Award Winner. This recognition highlights the magazine’s ongoing efforts to promote eco-friendly practices within the mountain biking community and beyond. In addition, Greenability, Kansas City’s esteemed green living magazine, showcased its dedication to sustainable living and received the honor of Runner Up. Its articles motivate readers to adopt environmentally friendly habits in their daily lives, making a significant impact in the region. Finally, GRIT, America’s rural lifestyle magazine, stood out as the Finalist. It contributes valuable content that inspires and educates readers about rural living and sustainability. Together, these three magazines exemplify industry leadership on environmental publishing practices. They set a high standard for others in the field to follow. They significantly encourage positive environmental change.
Aveda Environmental Awards Pioneer
The awards from Aveda, a pioneer in corporate environmental sustainability and responsibility, recognize environmental leadership and achievement across various sectors. There is a particular emphasis on the magazine industry. These prestigious accolades are not only a celebration of individual companies and their efforts. They also serve as a benchmark for best practices in environmental stewardship. Aveda highlights how these achievements are accomplished through the adoption of environmentally responsible paper sourcing and innovative production practices. These practices reduce waste and energy consumption. By encouraging the use of recycled materials and promoting sustainable forestry initiatives, Aveda aims to inspire other businesses to follow suit. Ultimately, this creates a ripple effect that contributes significantly to the preservation of our planet’s resources for future generations.
Dirt Rag Publisher, Maurice Tierney, said: “Because our staff and readers are avid mountain bikers and spend a lot of time outdoors, we treasure the environment. We do what we can to minimize our footprint. As a natural extension of this, the staff is proud to use 90 percent recycled, Forest Stewardship Council Certified and Process Chlorine Free paper in Dirt Rag.” Tierney added, “It’s as simple as walking the walk.”
Julie Koppen, publisher of Greenability, commented: “Greenability’s mission is to showcase the efforts Kansas City is making to be a more sustainable metropolitan area. We hope to be an example by upholding the highest standards for a printed magazine. So, our use of recycled and Forest Stewardship Council-certified paper is one example of how we can reduce our own use of natural resources.”
GRIT Publisher on Aveda Environmental Awards Impact
GRIT Publisher and Editorial Director, Bryan Welch, stated, “We take considerable pride in using recycled-content paper to significantly lessen GRIT magazine’s environmental impact. Furthermore, this decision goes hand-in-hand with our long history—dating back to the late 1800s—of being good stewards of the land. Consequently, we hope that this will lead to greater environmental practices by others in the magazine industry, too!”
Green America’s Better Paper Project Director Frank Locantore stated, “Despite the rise of the digital age, interestingly, the world is, in fact, using more paper than ever before. Furthermore, Dirt Rag, Greenability, and GRIT are not just Aveda Environmental Awards shining examples. They also illustrate how we can make print not only more sustainable but also much more appealing. Indeed, they truly stand out in the magazine industry, where, unfortunately, only about 2% of U.S. publications regularly utilize recycled paper.”
“True to our mission to care for the world we live in, Aveda encourages all the publishers we advertise with to adopt environmentally responsible paper and production practices,” said Rachael Ostrom, executive director of consumer engagement for Aveda. “We have been delighted to work with Green America to promote sustainable publishing by sponsoring the Aveda Environmental Award since 2005.”
How Much Do they Save?
How much is at stake for the Aveda Environmental Awards if magazines get greener? The entire North American magazine industry can include a minimum of 30 percent post-consumer recycled paper in their publications. It would save approximately:
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- 1.5 million tons of wood, or the equivalent of 10 million trees. This represents a significant depletion of our forests. Certainly highlighting the urgent need for sustainable practices in timber harvesting and forest management.
- 6.6 million BTU’s of energy, or the equivalent of heating 73 thousand homes. Underscoring the vast energy demands of modern living and emphasizes our reliance on fossil fuels. It’s calling for innovations in renewable energy sources
- 1.8 billion pounds of CO2 emissions, or the equivalent of taking 160 thousand cars off the road. That really serves as a stark reminder of our carbon footprint. As well as the pressing necessity to transition to cleaner transportation options to combat climate change
- 7 billion gallons of wastewater, or the equivalent of 5 thousand swimming pools. For this definitely raises critical concerns about water conservation and pollution. It’s also prompting discussions on more efficient water usage and treatment solutions in urban planning
- And 780 million pounds of solid waste, or the equivalent to 28 thousand garbage trucks. This clearly illustrates the growing problem of waste management in our society. It’s also urging us to adopt better recycling practices and reduce unnecessary consumption to protect our environment for future generations.
For a more comprehensive list of magazines using recycled paper and sustainable production processes visit:
WASHINGTON, D.C.
January 31, 2012
Green America’s Better Paper Project website:
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