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WASHINGTON, D.C.///January 31, 2012/// Aveda and Green America honored the top leaders in sustainable magazine publishing by announcing the Winner, Runner Up and Finalist of 2012 Aveda Environmental Award for Magazines.
Dirt Rag, a leading mountain bike magazine, was the Aveda Environmental Award Winner; Greenability, Kansas City’s green living magazine, was the Runner Up; and GRIT, America’s rural lifestyle magazine, was the Finalist. All three magazines demonstrate industry leadership on environmental publishing practices.
The awards from Aveda, a pioneer in corporate environmental sustainability and responsibility, recognize environmental leadership and achievement in the magazine industry through use of environmentally responsible paper and production practices.
Dirt Rag Publisher, Maurice Tierney, said: “Because our staff and readers are avid mountain bikers and spend a lot of time outdoors, we treasure the environment and do what we can to minimize our footprint. As a natural extension of this, the staff is proud to use 90 percent recycled, Forest Stewardship Council Certified and Process Chlorine Free paper in Dirt Rag.” Tierney added, “It’s as simple as walking the walk.”