Could recycling be made more fun?
As a part of Keep America Beautiful and the Ad Council’s “I Wanted To Be Recycled” campaign, St. John & Partners has created a new interactive online game called Super Sorter that shows people different ways items can be sorted and recycled.
The Super Sorter game takes place in a material recovery facility (MRF) where mixed recyclables are separated by different types of
The game is free and can be played at iwanttoberecycled.org/game.
Created by Keep America Beautiful and Ad Council, the “I Want To Be Recycled” campaign builds on a great legacy of environmentally-focused public service announcements (PSAs), targeting sporadic recyclers and aiming to generate awareness and understanding of how, where and what to recycle. The Super Sorter game was created to engage a new generation of environmental stewards,building on data showing that 97% of teens (and more than 4 in 5 young adults) play computer, web, portable or console games.