Levi’s Planet Water-Friendly Tips for Earth Day

With water issues plaguing the state of California and other areas throughout the country, Levi Strauss & Co. wanted to offer up these three earth-friendly tips that will not only be kinder to the planet, but also to your favorite pair of jeans:

1. Know your impact. The average person in the U.S. washes their jeans after only two wears. Do you know how the impact of your washing habits compares to the average person? Take this short quiz to find out, and at the end of the quiz take the pledge to wash less.

2. Spot clean. No need to throw your jeans in the wash for just a little mustard stain.Dab the spot with a damp cloth that’s been dipped in a little soapy water instead.

3. If you have to wash, wash in cold. If your jeans are getting too dirty, then you may have to throw them in the wash from time to time. The cooler the water, the more energy you’ll save.

4. Line Dry. Don’t tumble dry your jeans; the movement and heat will add wear and tear, increase your energy use, and shorten the life of your jeans. Line dry your jeans and let nature do the work.

5. Stretch Refresh. If the knees and bum in your super skinnies start to sag, turn them inside out and stick them in the dryer on warm, but only for 10-20 minutes – no need to waste the energy on a full cycle!

Besides the infographic below telling all of us how much water we consume, here are some other tips to save.

Levi Strauss infographic time.to come clean on water conservation