ReachNow will be Headquartered in Seattle with Plans to Expand to 10 Cities Across North America.

Seattle, Wash.  April 8, 2016… Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting the ReachNow car sharing service in Seattle, BMW Group Member of the Board Peter Schwarzenbauer also announced the establishment of ReachNow’s North American headquarters in the city and its plans to expand the service to three additional cities in 2016 – with the intention of servicing 10 North American cities. ReachNow is another example of the BMW Group’s continuing commitment to the development and expansion of sustainable urban mobility solutions.


ReachNow is designed to provide drivers with an experience that is as convenient as owning a car.

The user experience is premium, with fast registration and an almost instant approval process. I mean in two minutes or less. So it’s a first for any car sharing service. The initial fleet of 370 vehicles, including the BMW i3 all Electric car, the BMW 3 Series and the mild hybrid MINI Cooper, will be located on the streets of Seattle for immediate use. The service will expand to include Seattle-Tacoma International Airport in the next quarter.

BMW Group introduced ReachNow, a new free-floating car-sharing service, in Seattle, WA on Friday, April 8, 2016. The new premium service features a near-instant registration process and a fleet of 370 vehicles including the BMW i3, vehicles staged on the streets of Seattle.

Source: BMW