Levi’s and Center for Biological Diversity Spotlight Water Waste and Wildlife Threats
A new campaign from Levi Strauss & Co. and the Center for Biological Diversity calls out states with extreme water use. They highlight the environmental cost of everyday choices, including denim production and household habits.
Many U.S. states withdraw unsustainable amounts of water every year. Levi’s and the Center want consumers to rethink their own use, from showers to laundry. The goal? Reduce strain on rivers and aquifers that wildlife depend on.
California, Texas, and Florida Top the “Water Hog” List
The campaign’s interactive map identifies the top 15 “water hog” states. California, Texas, and Florida lead with the highest water withdrawals. While agriculture is a major driver, residential use also plays a big role.
By making smarter choices, people can help preserve water for wildlife. Moreover, reducing water waste lowers energy use, cutting greenhouse gas emissions linked to water pumping and heating.
Impact on Threatened Wildlife
Excessive water use damages river systems and wetlands. As rivers dry up, countless species lose critical habitat. Fish, amphibians, birds, and mammals all suffer.
“Water conservation isn’t just about people. It’s about the health of entire ecosystems,” said Stephanie Feldstein, Population and Sustainability Director at the Center for Biological Diversity. She stressed that wildlife need rivers to survive, but many U.S. waterways are overdrawn.
Levi’s Push for Sustainable Denim
Levi Strauss & Co. has worked for years to reduce water use in its manufacturing. Its Water<Less™ process has already saved over a billion liters. Now, the brand is pushing customers to do their part.
They encourage consumers to wash jeans less often and only with full loads. Shorter showers and water-saving fixtures also help. These simple actions can save thousands of gallons per household each year.
A Call to Action
The joint campaign empowers people to understand their water footprint. It also shows practical ways to cut waste.
Moreover, by making changes at home, Americans can help protect endangered species and restore rivers. It’s a reminder that conservation starts with individual choices.
For more on water conservation and sustainable living, visit:
✅ Levi’s Sustainability Initiatives
✅ Center for Biological Diversity’s Water Campaign
