Plastic Bottle World gets First Sustainable Business Advancing the Circular Economy
In Addition, the plastic bottle world we live in: ½ Billion Bottles of P&G Hair Care Products. All as a result to be Made with Recycled Plastic Every Year by 2018!
DAVOS, SWITZERLAND (WORLD ECONOMIC FORUM) – 19 January 2017 – The Procter & Gamble Company today announced that Head & Shoulders (H&S), the world’s #1 shampoo brand. For it will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
TerraCycle Recycle Plastic Bottle
In partnership with recycling experts TerraCycle and SUEZ. So this innovation will also come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour. Carrefour is consequently one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic.
In addition, it is also a first major step in establishing a unique supply chain. One that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.
Plastic Bottle World Goes To Europe too
Additionally, P&G announced more in Europe for recycling plastic bottles in the world by end of 2018.
For more than half a billion bottles per year will include up to 25% post-consumer recycled plastic. This represents more than 90% of all the hair care bottles sold in Europe. I mean across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders.
So therefore this project will require a supply of 2,600 tons of recycled plastic every year. That’s the same weight as eight fully loaded Boeing 747 jumbo jets. P&G has been using PCR plastic in packaging for over 25 years, and today’s announcement is an important step in the company’s journey to meet their Corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging.
$80-120 billion annually
According to the Ellen MacArthur Foundation (EMF) 95% of the value of plastic packaging material, worth $80-120 billion annually, is lost to the economy.
Furthermore on the current track, there could be more plastics than fish in the ocean (by weight) by 2050[1].
“At P&G, we believe that actions speak louder than words. The increased use of PCR plastic across our hair care portfolio of brands. For it demonstrates our continued commitment to driving real change.” That was said by Virginie Helias. Virginie is also Vice President of Global Sustainability, P&G.
Head & Shoulders Recycles against Plastic Bottle World
“The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the hair care category. Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs. So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.”
So its clear this partnership represents an important step for TerraCycle. They are working with one of the world’s largest brands. All to create a breakthrough product. Creating the world’s first recyclable shampoo bottle with beach plastics. I mean is a start of an important journey. With the circular economy gaining more traction. For we hope that other global brands will work with green suppliers. Moreover and use their influence to drive change for the benefit of the environment. That was from Tom Szaky, CEO, TerraCycle.
Conclusion
This partnership between SUEZ, TerraCycle and P&G represents an exciting step. Especially in the creation of a world first for consumers. I mean a recyclable shampoo bottle made of beach plastics. Let’s hope that other organizations will continue to partner with different providers. All in order to deliver major environmental changes in this industry. Especially and also hopefully across other industries too. With 9 dedicated plastic facilities across Europe. Then Suez is already producing 170,000 tons of high quality recycled polymers. That was from Jean-Marc Boursier. He is also the Group Senior Executive VP in charge of Recycling & Recovery Europe, SUEZ.
Source: Proctor and Gamble
