The new Mercedes EQ brand for electric mobility – to join forces with Formula E for European leg of championship
EQ – the new Mercedes brand for electric mobility – to join forces with Formula E for European leg of championship
‘IT IS GREAT NEWS TO SEE A NAME LIKE MERCEDES-BENZ INCREASE ITS TIES WITH THE SERIES TO SHOWCASE THEIR NEW EQ BRAND AHEAD OF ENTERING FORMULA E AS A COMPETITOR IN SEASON SIX.’
Alejandro Agag, Founder & CEO of Formula E
LONDON, UK (March 29, 2018) – Mercedes EQ is the new product and technology brand. It’s Mercedes brand for electric mobility. It has teamed-up with Formula E as a sponsor for the European leg of the 2017/18 ABB FIA Formula E Championship, starting from the next event as the presenting partner of the inaugural race in Rome on April 14.
So Talk about the Mercedes brand for electromobility moving up a notch.
In conclusion and in addition to being the presenting partner in the Eternal City, Mercedes EQ will also feature as an official partner for the Julius Baer Zürich E-Prix on June 10. That’s where Formula E will once again make history by bringing circuit racing back to Switzerland. This is for the first time in over six decades.
Source: FIA Formula E
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