Levi Strauss 100% Recycled Water Jeans Collection

Levi strauss, recycled water

First off, back when celebrating World Water Day (March 22), Levi Strauss & Co. is releasing new stats about how much water gets saved by changing the way we make our products and through cutting edge innovations such as Levi’s® Water Less jeans and its 100% recycled water standard (a first for the apparel industry). The numbers are pretty compelling.

For background: In 2011, the Levi’s® brand launched jeans called Water Less jeans, which reduces up to 96 percent of the water used in the finishing process (which is how we create the different washes of jeans — from dark to light).

Consumers responded and to date, our Water<Less collection has saved over 770 MILLION liters of water. That’s the equivalent of:
Drinking water for the entire city of New York City or London for over a month
308 Olympic swimming pools
3 billion 8-ounce glasses of water
4.5 million bathtubs
25 million average-length showers

Producing jeans is just the start of water conservation. Your readers/viewers can join the World Water Day effort and help year round, too. It’s simple – if your readers wash their jeans once every two weeks, instead of once a week, they’ll save 14 liters of water. That’s five days of drinking water for one person.

Published by greenguruguides

The Green Living Guy, Seth Leitman, is recognized as a green living guru and electric car expert. The Green Living Guy writes about green living, green lighting, the green guru guides, green business and electric vehicles.

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