Pickups tell the story
Full-size pickups, a key market segment, show both progress and stagnation, from Ford’s deployment of efficient EcoBoost engines in the F-150 to Toyota’s indolence with the Tundra – essentially unchanged since 2007. GM could have made strong fuel economy improvements all along. Instead, the automaker appears to have prioritized changing other attributes of its vehicles, as illustrated by its disappointing redesign of full-size pickups for 2019.
GM speaks of big aspirations for a future of efficient cars. As well as exciting electric vehicles. Yet but in the meantime, it is taking a stand against these cars. Because the steady progress toward cleaner vehicles that the industry badly needs to deliver.
Finally, the automaker is repeating history by taking long-term risks. A dumb idea (Seth said that) betting that efficiency improvements are optional.
So the automaker risks leaving itself ill-equipped to compete in a changing market. This is just as it did before sliding into bankruptcy just over 10 years ago. Now and I’m conclusion, every American could end up having to pay for its mistakes once again.