Most companies have taken the role of upholding positive practices that are favorable to our environment. Green marketing strategies are very beneficial to the planet hence the call to implement these practices. Needless to say, any modern-day business will most likely not succeed without embracing environmentally friendly tools and techniques. Below is an account of how you can create an eco-friendly marketing plan.
Clearly state your green goals to the public
In the contents of your marketing plan, you should make your green goals to be easily understood by the public. You should allocate some funds in the plan that shall enlighten your target clients on your goal to have an eco-friendly marketing plan.
The funds can be used to finance awareness on blog posts, social media and other outlets. The goal is to reach staff and customers that will share and support your green goals. One can even go a step ahead by designing an app for the company and use an App icon in the shape of the eco-friendly logo.
Promote your brand with reusable products
The adoption of eco-friendly swag can make a very great marketing tool. It eliminates the need to have single-use of a commodity, meaning that less waste shall be destined to landfills. The best part is the impact made by these reusable products because your customers use your custom branded products. Therefore, your brand is on display for years.
Include the eco-friendly theme in your paper and printing
While preparing your business plan, it is good to include your plan to support a friendly environment using paper and writing done by your company. Some printing and paperwork such as catalogs, business cards, and pamphlets are very important promotional tools.
Every company sees the need to use paper marketing materials, so always ensure that you use paper wisely. It is possible to minimize the negative eco-impact from these items. Reduce your impact by using seed paper that is FSC certified and inks that are low VOC.
There are very many eco-friendly organizations and groups, and there are chances that they can opt to use your help. In your business plan, make it clear that you aim to look for an eco-friendly organization whose role in society lines up with your objectives and goals and see how you can partner or even lend a hand towards the support and promotion of a friendly environment.
Publicize your efforts and achievements
The business plan includes the idea that you shall label your products and packaging with the theme of an appropriate eco-label or logo. Such eco-labels can include the USDA’s certified organic emblem or the energy star logo. In addition, you can ensure that you call to action any form of eco endorsements you might have received.
People have good knowledge of these emblems and shall identify that they stand for association with your brand, hence making it more favorable to customers who enjoy maintaining an eco-friendly environment. The idea can also help you market your brand further by letting people who may not know your brand or product and services get a better understanding of your brand and what it’s all about.
It is always a great grasp and put in mind that any green change you make towards the environment will positively impact and benefit the planet and your brand. Always ensure that you have annual campaigns on the importance of taking care of what surrounds us.
Author: Amy Sloane