How The Real Estate Industry Can Live Up To Sustainability Expectations

Sustainability is trending for all industries as every business wants to do its bit for the environment. It affects their brand perception and makes the buyers stick around for the long haul. The sustainable trend is specifically big in the real estate segment because its benefits extend to land developers and buyers alike. But living up to sustainability expectations is a daunting task. Most developers fail because they do not really understand the concept and features of eco-friendly building projects. The good thing is that sustainable design and construction are easy, provided developers know how to achieve them. Let us share a few ways they can live up to sustainability expectations.

Understand your impact

Start by understanding your impact project-wise and for the business as a whole. The objective should be beyond earning profits. You must also find ways to create value for the environment and community. Consider the negative impact of your projects and business, and find ways to increase positive impact down the line. Find your emission drivers and address them with the relevant measures. For example, consider switching to sustainable materials and construction practices to lower your impact.  

Review energy efficiency of projects

Sustainability extends beyond materials and practices. It is more about the design of your projects. Going energy-efficient while designing every project can make an immense difference in your environmental footprint. Ensure building designs that minimize the need to heat, cool, and power properties. Consider better insulation, passive solar, natural lighting, and cross-ventilation to reduce the dependence on energy and lower the bills.

Go the extra mile with compliance

Real estate developers need to follow several local, state, and federal guidelines to ensure compliance and be on the right side of the law. Staying ahead of Environmental Permitting gives you the right start with a sustainable mindset. The best part of adhering to permitting guidelines for projects is that you save your business from penalties and fines while fulfilling your sustainability goals in the long run. 

Select your vendors wisely

Surprisingly, selecting the right vendors can help reduce the environmental impact of your business. Activities of designers, contractors, and suppliers may have hidden environmental costs. You may do your best with the adoption of an eco-conscious approach, but the actions of your partners may hinder your initiatives. Vet your existing and future suppliers through due diligence. Implement strict vendor selection criteria to ensure your business does not need to bear the brunt of its carbon footprint.

Stay ahead of sustainability trends

Remember that sustainability is not a one-time initiative but an ongoing effort. You must embrace the newer, more sustainable development methods to stay ahead of the curve and achieve your carbon emissions goals. Ensure to test them on your projects and implement the most viable ones. The approach may entail some expense, but it is a small price to keep pace with the trend.

Sustainability expectations seem hard to fulfill for land developers, but you should do your best. Follow these strategies to stay ahead of the trend and get better over time.

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