If you’re passionate about the environment and want to share your sustainability knowledge or the benefits of eco-friendly living with the world, starting a blog seems like a great idea. And while a green blog can be wonderful for educating people about important topics and even making a living, it may be difficult to reach success in an already competitive online environment. To help you make this process a bit simpler, here are some tips you should follow when starting your own sustainable blog:

Select your niche

Like most other fields, sustainability can also cover a wide array of topics. You never want to create a blog that’s too broad, as it might be difficult to attract visitors and beat the competition this way. Instead, it’s advised to select a more specific niche that will resonate with audiences, whether that’s sustainable fashion or eco-friendly travel. The more niche-focused your blog is, the easier it will be to brand and market it and attract the right readers.

Choose a good name

Although often overlooked, your blog name is incredibly important. If it’s chosen well, it represents who you are and what you stand for, it immediately tells audiences what your blog is about, and it represents the aspect visitors will remember you for. So, ensure you make the right choice. Go for a short and simple name that’s easy to remember. You could also include words like “eco,” “green,” or even something relating to your chosen niche.

Pick your platform

After you’ve bought a suitable domain, you will also have to find a platform for hosting your blog. There are two different options you could go for – a hosted blogging platform or self-hosting. Hosted platforms such as WordPress and Blogger tend to be the simplest and most popular solutions for beginner bloggers. But if you’d like your blogging journey to be as green as possible, it may be better to go the self-hosting route and pick a sustainable web hosting provider like GreenGeeks or InMotion.

Invest in the domain

Once you’ve decided on the right name for your blog, it’s recommended to buy the domain link (the address of your blog). Depending on the availability and your preferences, this may be just your blog name or your chosen name combined with a helpful keyword like “green” or “sustainable.” It’s recommended to choose a personal domain extension such as .me as well. This is an SEO-friendly and trusted domain that is also quite characteristic and great for personal blogs.

Make it unique

Apart from a unique niche and a distinctive domain name, even the design of your blog can make a big impact. Blogs that are clean and simple tend to be easier to read and thus provide a better user experience. However, the fonts and color palettes you opt for can also be important. That’s because they aid in brand identity and recognition. You can always go for a green theme for a green blog. However, you might also want to be less predictable with a more neutral, earthy appearance.

Create good content

Of course, the most important aspect of any blog is excellent content – it’s the greatest driver of success. The content you post should be high in quality and relevant to the niche you’ve selected. However, you should also ensure you always write about topics you’re truly interested in. Passion shines through to readers and creates a more devoted audience. To ensure success, it may also be wise to develop a regular posting schedule. The most common is one blog post a week in the beginning.

Build a following

If you follow the necessary steps and build a good blog, audiences will naturally come over time. Interesting, genuine, and captivating content is bound to engage readers. But if you’d like to speed up this process, focusing on search engine optimization (SEO) is a great tactic. Incorporating a few SEO practices, such as relevant keywords and authoritative links, will help your blog to rank highly on search engines. It results in a larger, more dedicated following.

Starting a blog is never an easy process. But if you follow the advice above and make the right choices from the start, success will be easier to reach with your sustainable blog.

Author: Diana Smith