Burt’s Bees founder introduces new organic baby clothing line

What’s the buzz among style-conscious — and environmentally conscious — new parents?

Happy Green Bee.

Roxanne Quimby, the staunch conservationist who founded Burt’s Bees, has put her money — and her onesie — where her mouth is with a new line of organic cotton baby clothing. The soft pants, dresses, cardigans and caps are striped in unisex colors that evoke Life Savers, peanut butter cups and peppermint patties.

“A lot of organic clothing lines out there are drab,” Quimby said by phone from her home in Portland’s West End. She divides her time between Portland, Winter Harbor and Palm Beach, Fla. “We’re trying to break into this market with these really bright stripes because they’re so bold you can’t help but notice them.”