Ford engineers used the “Living Electric” display at the 2011 Detroit Auto Show To Prove How Electric Cars Rock!

The “Living Electric” display at the 2011 North American International Auto Show (NAIAS) was a time for Ford engineers to learn more about the all-new Focus Electric.

Shawn Lightner, Ford global electrified products program manager said “We thought this would be a perfect opportunity to discover even more about how the cars perform using the data acquisition technology employed on other development vehicles.”

“The Ford engineering team was able to capture and gain insight on how the batteries were performing from charging to depletion, the range the Focus Electric was getting per charge, as well as data on how the car was doing overall,” explained Lightner.


The focal point of Ford’s “Living Electric” display at the North American International Auto Show is the 208 foot track which allows attendees to ride in one of Ford’s new electric vehicles, the Ford Focus or Transit Connect Electric. Credit: Ford Motor Co.The focal point of Ford’s “Living Electric” display at the North American International Auto Show is the 208 foot track which allows attendees to ride in one of Ford’s new electric vehicles, the Ford Focus or Transit Connect Electric. Credit: Ford Motor Co.At the Living Electric display on the Ford stand, more than 10,000 NAIAS visitors took a ride in a Focus Electric on an elevated track 20 feet high, 208 feet in length and 71 feet in diameter. Hands-on technology displays, digital tutorials and conversations with experts also helped people learn how different types of electrified vehicles will fit various lifestyles.

Source: Ford Motor Company

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