Arbor What? Timberland Arbor Day Survey Results
There’s no doubt about it, trees are getting the short end of the stick, especially when it comes to celebrating the holiday named in their honor. According to the 2011 Timberland Arbor Day Survey, only 12 percent of respondents celebrate trees’ national holiday – although, 98 percent agree trees and tree planting are important.
“If trees could talk, they’d be a bit sad about the lack of activities around Arbor Day,” says Jim Davey, vice president of global marketing for Timberland. “Especially the older ones who probably remember people celebrating, planting or watering them back in the day. Our survey shows people actually do care, so we’re doing our part to shine the spotlight back on trees – at least for a day.”
One of the ways Timberland is helping people celebrate the 139th anniversary of Arbor Day is by encouraging them to discover their “inner tree.” The Arbor Day survey queried more than 1,000 men and women on a variety of tree-related topics, including what kind of tree they would be: the majority of men surveyed said a “robust, strong redwood,” while the majority of women chose a “caring, empathetic willow.” Non-survey takers need not lose heart: by answering a few questions in Timberland’s new Hortiscope quiz on Facebook, they, too, can identify their true tree personality.
