Cooling Computers Saves Green For KKR And He Knows IT!!

Bloomberg Markets magazine.

KKR put SunGard Data Systems Inc. in Wayne, Pennsylvania, on a plan to lower energy use at 60 data centers in North America and Europe.

Computers in these buildings process trading and financial data for banks and brokerages that manage $25 trillion of assets. They also produce three-quarters of the company’s greenhouse gas emissions, says Ryan Whisnant, SunGard’s director of sustainability.

“In addition to powering the servers, the biggest energy use is cooling the data centers,” Whisnant says.

Engineers configured the server cabinets to separate cold air that cools the servers from hot air the computers discharge. SunGard’s financial system unit is consolidating 25 centers into just 5, for net savings of $5 million over 5 years and an annual reduction of almost 1,000 metric tons of CO2, Whisnant says.

Despite the improvements, SunGard’s greenhouse gas emissions rose 6 percent in 2009 from a year earlier as business grew. It avoided $3.8 million in operating costs it would have paid had it not made the changes, KKR says on its website.

Reporting costs that a company avoided or CO2 that it would have emitted isn’t the same as making actual reductions, says Kim Sheehan, a University of Oregon advertising professor and a founder of Greenwashing Index, which evaluates environmental claims. KKR may be touting more than it’s delivering, she says.

I kind of agree with that assessment.  It’s not green to have just savings through attrition or if it is real cost to the environment..that’s the question.

Written by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.