Innovative Closed Loop Program Sets New Standard in Sustainable Products


Worldwise, Inc., has teamed up with Walmart to launch the next generation of environmentally responsible products to consumers nationwide. Under this partnership, Walmart gives Worldwise its’ recyclable waste materials.  In turn, the company turns them into pet products for sale at Walmart.

Using a proprietary processing method, Worldwise will be recycling the following Walmart materials into its products:

  • Bottles become dog beds
  • Hangers are became cat litter pans, scoops, and scratchers
  • Bags are being converted into cat littler liners
  • Corrugated cardboard is being processed into cat scratchers

The amount of these types of materials utilized annually by consumers and businesses is immense.

An estimated 50 billion water and soda bottles are consumed each year in the United States, while only approximately 25 percent are recycled. 

“This program will set a new standard for consumers looking for products that are better for themselves, their pocketbooks, and their planet,” said Aaron Lamstein, Executive Chairman for Worldwise. Inc. “We believe this has the potential to spark a revolution in how manufacturers and retailers can work collaboratively to offer better products for its customers.”

The Full Circle program is the result of years of effort by Worldwise to create a closed loop system that uses customer recyclables in the manufacturing process of new products. After working through a variety of complex supply chain and manufacturing challenges, stores are now stocked with PoochPlanet and SmartyKat pet products containing recycled Walmart materials.

“This program is the type of innovative thinking that will help Walmart reach its company wide goals for sustainability,” said John Kunkel, Sr. Buyer, Pets for Walmart.  “We are committed to creating zero waste and the closed loop partnership with Worldwise is a perfect example of how retailers and suppliers can cooperate to innovate and achieve greater sustainability.”

Worldwise estimates that through PoochPlanet pet bed sales at Walmart and Sam’s Club in the next year, Worldwise will keep the equivalent of over 100,000,000 16.9 oz. plastic bottles out of landfills.  This includes the equivalent of approximately 25,000,000 16.9 oz bottles provided by Walmart and Sam’s Clubs.

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 “Creating ‘Closed Loop’ systems, that generally utilize waste from one process as the raw material for another, have long been hailed as an important model for more sustainable consumption,” said Matthew Turnbull, Worldwise CEO. “These Full Circle products prove that consumers do not have to sacrifice quality or pay higher prices for innovative pet products made from recycled materials.”

Worldwise also offers more than 50 additional pet products at Walmart that feature environmental advantages.  GREEN JOBS PEOPLE!!!! GREEN JOBS!!!!!

Published by greenlivingguy

The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from: # Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions) # Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman # Build Your Own Electric Motorcycle by Carl Vogel # Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky # Solar Power For Your Home by David Findley # Renewable Energies For Your Home by Russel Gehrke # Do-it-Yourself Home Energy Audits by David Findley # Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea # and more green living books to follow.

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