
Tom’s of Maine Partners with Sheryl Crow for Tour
Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
“We wanted to find a memorable way to introduce Simply White and celebrate natural beauty,” said Ellen Saksen, Oral Care Associate Brand Manager at Tom’s of Maine. “Sheryl Crow is an American icon who shares our passion for the environment and healthy living. As we take Simply White on tour, we hope people will join us on the ground to bring back natural beauty and think about ways they can take care of their own natural beauty.”





