ACTIVATE, the innovative, enhanced vitamin beverage ideal for people with active lifestyles, today reveals exciting , more sustainable packaging and three refreshing new varieties. Lulo Pear, Blueberry Pomegranate and Raspberry Citrus join the existing range of ACTIVATE drinks to offer consumers even more great tasting varieties that are packed with nutritious vitamins and naturally sweetened.   Lulo Pear – A multivitamin drink packed with 200 percent of a daily serving of vitamin C and other essential vitamins.  

Blueberry Pomegranate –Antioxidant-rich drink made with açaí and aloe vera extract, known antioxidants that support healthy aging. Raspberry Citrus – A light, refreshing workout drink loaded with vitamin C, amino acids and electrolytes.  This post-workout drink is designed to help athletes stay hydrated, a key to obtaining optimum fitness levels.  

ACTIVATE’s new PET bottle is composed of 100 percent post-consumer recycled plastic, which reduces waste by providing a close-looped cycle that makes it easier to recycle than conventional bottles. ACTIVATE’s line of beverages are revolutionizing the beverage landscape with a proprietary cap design that stores vitamins separately from the water – enabling the vitamins to stay fresh and potent. By simply twisting the cap the vitamins release, providing a fresh dose of vitamins for the consumer.  ACTIVATE is also naturally sweetened with stevia, offering great taste without the calories for people who want to stay healthy, refreshed and live life to the fullest

“We are excited to share ACTIVATE’s new varieties with consumers,” said Activate CEO Dan Holland. “Our products offer great taste, innovative varieties and are naturally sweetened. We believe ACTIVATE is the future for health conscious consumers on the move – enabling them to get their vitamin fix and daily water intake at the same time to help them achieve optimum health.”

ACTIVATE’ s existing varieties include Fruit Punch, Orange, Exotic Berry, Lemon Lime, Grape, Passion Fruit and Pink Grapefruit. To learn more about ACTIVATE, please visit

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