Toyota Plug-In for Charity brought electric-driving awareness into a family-friendly event built around the Prius Plug-In.

A Family Moment Around Plug-In Driving

After a long day at camp my son Cameron is here holding a slushee. All part of the @toyotausa fun @pluginforcharity #pluginforcharity

For more from the same event and vehicle, see our Prius Plug-In Challenge coverage.

Conclusion

Events like Plug-In for Charity helped make early plug-in cars feel more approachable. They gave families a chance to experience electrified driving outside a traditional showroom setting.