Kia’s dramatic and modern Niro urban lifestyle concept vehicle, which was unveiled last September at the Frankfurt Motor Show, today made its U.S. debut at the 2014 Chicago Auto Show. The Niro hints at a possible future B-segment contender ready to take on the city environment with style and fun-to-drive attitude, featuring a mix of contrasting materials and compact, purposeful dimensions. The rally raid-like Niro also expands on Kia’s alternative propulsion story with its hybrid electric powertrain working through an advanced four-wheel drive system.
Born out of Kia’s ambition to seek new automotive solutions for the discerning and individualistic, the Niro features intriguing elements not often associated with smaller cars. Conceived at Kia’s Frankfurt, Germany, design studio, the Niro displays an athletic stance that promises a readiness for action and a flare for adventure.