Spider-Man Earth Hour Takes the Fight to Singapore
Let’s talk about the amazing Spider-Man Earth Hour event in Singapore. For the first time, one of Hollywood’s biggest comic-book superheroes stepped beyond the movie screen and into a real-world environmental campaign.
And what a perfect hero for the job.
Spider-Man Earth Hour represents responsibility, courage and action. Therefore, connecting the character with Earth Hour created a powerful opportunity to reach people who might not normally follow environmental news.
A Superhero for the Planet
More importantly, Spider-Man Earth Hour brings an enormous global audience. Young fans know the character. Families know him. Moviegoers around the world recognize that famous mask.
That reach matters.
Environmental campaigns need more than statistics. They need people to care. Moreover, they need a message capable of cutting through the noise.
Spider-Man Earth Hour helped deliver exactly that.
The connection also fits one of the character’s most famous ideas: with great power comes great responsibility. We usually hear that message in the context of fighting villains. However, protecting our environment requires responsibility too.
Climate change, pollution and excessive energy consumption create challenges that affect communities around the world. Consequently, getting younger generations involved can build environmental awareness that lasts for decades.
Spider-Man Earth Hour Turns Awareness Into Action
SpiEarth Hour also gives people a remarkably simple way to participate. Turning off unnecessary lights for an hour may seem small. Yet millions of people acting together can send a much larger message about conservation.
That’s where Spider-Man can make a difference.
His young following alone could potentially activate a huge force for environmental causes. Furthermore, those young fans can bring the message home to parents, schools and communities.
We need that kind of energy.
After all, superheroes shouldn’t exist only in comic books and movies. Sometimes the most important heroes are ordinary people willing to take action.
Spider-Man may have brought the spotlight to Earth Hour in Singapore. However, protecting this planet remains a job for all of us.
Spider-Man Earth Hour with WWF
The World Wildlife Fund commented:
We hope that you will take this and use it to help your own fight and work in conservation. In addition to green energy add the environment. As well as animal rights, protecting wildlife, preventing deforestation. They of course want all of the above and more.
That’s asking alot I think without The Green Living Guy. So let’s go Earth Hour! Not just for Singapore!!
WWF Singapore and Earth Hour Global today announced the director, producers, and cast of the highly anticipated upcoming motion picture The Amazing Spider-Man 2 will be coming to Singapore to celebrate this year’s global flagship event for Earth Hour, the world’s largest environmental grassroots movement, to be held at The Float@Marina Bay on Saturday March 29 at 8:30PM.
Spider-Man will also join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in the event. For they are essentially helping to switch off the lights across Singapore’s signature Marina Bay skyline.
Support for Earth Hour App in Singapore
The stars will also be throwing their support behind Earth Hour’s newly launched crowdfunding and crowdsourcing platform. For it’s called Earth Hour Blue. Established with a message to individuals across the world to become Super Heroes for the planet.
“We’re so excited that our first Super Hero ambassador for Earth Hour will join us for the global celebration of our planet in Singapore. Since moving to Singapore, one of the world’s greatest hub cities, Earth Hour has positioned itself in the region with a rapidly growing digital presence that has helped power our movement. Earth Hour Blue enables an every day digital action that can inspire individuals to do something so powerful from the palm of their hand,” said Andy Ridley, CEO and Co-Founder of Earth Hour.
Earth Hour is more than Singapore
While Earth Hour has grown from a lights out event to the world’s largest grassroots movement for the environment, the actual dedicated hour remains a key driver of wider engagement to act on environmental priorities across the world.
Earth Hour Platform
“The Earth Hour platform is an incredible way to engage businesses, governments and individuals to help protect the planet. In line with the spirit of this global campaign to inspire simple yet long-lasting changes that can positively impact the planet, our hope is that Singapore will be a global leader in inspiring sustainable actions,” says Ms Elaine Tan, CEO of WWF-Singapore.
From its global headquarters in Singapore, Earth Hour has developed and launched Earth Hour Blue, a new crowdsourcing and crowdfunding platform that enables anyone to support environmental projects all over the world. The stars of the highly anticipated movie The Amazing Spider-Man 2 are among the first backers and supporters of Earth Hour Blue.
Spider-Man Supporting Earth-Hour Blue project ‘A Flame Called Hope’
Andrew Garfield, who plays Peter Parker/Spider-Man, is supporting the Earth Hour Blue project ‘A Flame Called Hope’. The project aims to provide clean bio-gas energy for local communities in Nepal, thereby reducing deforestation and providing an alternate means of livelihood for families in the area.
“I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield. “Earth Hour is a movement that has created massive impact around the world.”
Emma Stone
Emma Stone, who plays Gwen Stacy in the film, has chosen to support the Earth Hour Blue ‘Puppy Protectors’ project, which aims to train sniffer dog puppies and their handlers to track animals, find wildlife crime scenes, detect illegal trade items, and chase down poachers with the rangers on the frontlines of Chitwan National Park, Nepal.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person. There are great projects from the crowd, for the planet, happening all over the world,” says Emma Stone.
Amazing Spider-Man 2
The Amazing Spider-Man 2 director Marc Webb is backing the ‘Power up a Ranger’ project in Indonesia, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
The director is also a judge in WWF Singapore’s film competition “Use Your Power”, which will engage young filmmakers across Singapore to produce engaging, innovative, and creative short films that show the connection between people and environmental issues.
WWF Singapore Celebrates Earth Hour
WWF-Singapore is also joining the Blue revolution through their crowdfunding campaign to expose and end the illegal sale of target wildlife species within Singapore. The organisation is also crowdsourcing pledges from individuals and organisations for local sustainability actions such as raising air conditioner temperatures by one degree Celsius, switching to LED lights and reducing the consumption of plastic bags.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre-production.
Earth Hour Singapore celebrates Carbon Neutral Film Production
“I’m very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment.
Earth Hour run out of Singapore
Now run globally from Singapore at the heart of Asia, Earth Hour has rapidly grown to involve hundreds of millions of people from all walks of life and global landmarks across 7000 cities and towns and 154 countries and territories.
This story was provided Directly to the Green Living Guy from WWF and Earth Hour Singapore
Photo below CAPTION: JAKARTA, INDONESIA – FEBRUARY 13: The World Wildlife Fund’s Earth Hour Global Ambassador Nadya Hutagalung talks about Earth Hour after Spiderman was named the new Super Hero Ambassador for Earth Hour on February 13, 2014 in Jakarta, Indonesia. The World Wildlife fund (WWF) announced their first “Super Hero Ambassador” and announced a new platform for both crowd funding and crowd sourcing.
Sources
1. WWF International announcement
- WWF Earth Hour and Spider-Man partnership details
EARTH HOUR SINGAPORE/LOS ANGELES, FEBRUARY 27TH, 2014:
PHOTO BY: Ed Wray
COPYRIGHT: © 2013 Getty Images
