Functionality, ease of use and environmental impact. That combined with promoting brands and making money. These are just some of the challenges when it comes to packaging.
Iggesund Paperboard is breaking away from the same-old store packaging mode. Moreover by addressing these challenges head-on. All by turning to crowdSPRING’s creative community of designers to develop innovative packaging designs. Those that are unique, environmentally friendly and marketable.
Packaging
Unlike traditional packaging projects that would be put to commercial use, Iggesund is looking to get a picture of how global designers believe they can steer packaging development in a more sustainable earth friendly direction. After all, these designers are the same consumers who are bombarded by packaging every day.
You can check out the project here: http://www.crowdspring.com/packaging-design/project/2383690_the-packaging-of-tomorrow-redesign-a-package/details.
Source: Iggesund
Conclusion
Can we live in a world where sustainable solutions to everyday problems are the norm? The answer is yes! Especially as evidenced by the rapidly growing market for organic food and local shopping options. Most noteworthy in places like Whole Foods and Trader Joe’s. Now also imagine if we could bring this kind of thinking to the packaging industry.
It’s no secret that plastic packaging is bad news. It also takes up to 1,000 years to biodegrade. So one of the biggest problems being that toxic chemicals used in the manufacturing process leach into the surrounding soil and water. The flip side of this is that if you use plastic for packaging and then dispose of it properly. All so you can actually reduce the amount of plastic in your home and save a tree or two.
The good people over at Change4Good recently launched a crowdfunding campaign for Klean Kanteen, a company committed to creating sustainable containers for the office and home. As you can see from the video, Klean Kanteen is committed to creating a sustainable solution for their target customers by harnessing the power of their community.
