• Admiral data shows demand for hybrid car insurance cover has risen 243% in last 6 years
• Enquiries for electric car quotes have risen 1480%
• Research shows that 46% of drivers are “concerned” their vehicle causes damage to the environment – compared to just 29% of in 2013
• 53% will consider a hybrid as their next car – up 9% from 2013
• Cost remains the biggest barrier to drivers considering electric cars
• Senior Managers are most likely to drive hybrid and electric cars
More than half of British motorists would consider a hybrid as their next car as the nation becomes increasingly concerned about the environmental impact of the vehicle they drive.
Research conducted by car insurance expert Admiral showed that more than 2 in 5 drivers (46%) are concerned their car is doing damage to the environment, while almost 1 in ten (9%) are very concerned.
More than half of motorists (53%) questioned would consider a hybrid as their next car whilst more than a third (34%) would consider a fully-electric option.
In a similar survey by Admiral in 2013, less than a third (29%) of motorists with a car in their household were concerned their car was damaging the environment and just 44% said that they would consider a hybrid vehicle.
According to the recent research, drivers in the North East are most aware of green issues, with more than half (55%) concerned their car is damaging the environment, compared to just 40% in London.
However, Admiral data shows that drivers in London and the South East are actually leading take-up of electric and hybrid cars. In 2017, 57% of all Admiral car insurance quotes for hybrid vehicles came from these areas.
Leading the charge for electric and hybrid cars were senior professionals (16% of all hybrid quotes) and retirees (8.5%) – demonstrating that owning eco-friendly cars does go hand in hand with more disposable income.
Research showed that young people are the most likely to want a hybrid car, as 62% of 18-24s would consider one for their next vehicle, compared to 48% of those aged 55+.
Admiral’s Green Comparison Tool, which has been created as part of the campaign, allows motorists to compare their current car with a new model and see which gives best value for money and performs best on environmental measures.
While hybrid cars have become more popular in recent years, the YouGov study suggested that many motorists remain unconvinced about fully-electric models. 34% of people would consider an electric car as their next purchase, and nearly half (46%) had ruled it out.
Cost remains the biggest barrier for electric cars, with 63% concerned about the price and 24% worried that third-party costs such as charging, insurance and maintenance would be too high. Almost half (48%) are concerned that electric models will take too long to charge.
Which, if any, of the following do you think would be barriers to you buying an electric car as your next car?
Sabine Williams, head of motor at Admiral, said:
“This survey shows that green issues are really starting to affect motorists in the UK – and this promises to be a trend that only grows in coming years.
“This also echoes what we’re seeing day to day in the business – enquiries for electric and hybrid quotes have risen 1480% and 243% respectively in the last 7 years.
“This growing green appetite is why we’ve launched our green driving hub and comparison tool, so motorists can find the car that’s right for the environment – but also right for them.”
Paul Clarke, who founded the website Green Car Guide, said that recent media stories about diesel emissions have made drivers think about ‘green’ issues in more detail. He said:
“People are more aware of the impact that diesel emissions have on local air quality, so they are looking at alternatives, including hybrids. There is also the obvious benefit that greener cars such as hybrids typically also help motorists save money on car running costs.
“Thanks to UK and European emissions targets, I’m 100% certain that the future of cars will be green. However, we’re also now at the tipping point when motorists want to drive electric cars because, in addition to being cleaner, they’re cheaper to run and better to drive.
Many people who try an electric car simply won’t go back to petrol or diesel.”
All figures, unless otherwise stated, are from YouGov Plc.
2018: Total sample size was 2,077 adults of which 1,615 presently hold a valid driving licence. Fieldwork was undertaken between 20th – 21st March 2018. The figures have been weighted and are representative of all GB adults (aged 18+).
2013: Total sample size was 4,149 adults of which 3,120 presently hold a valid driving licence and have a car in household. Fieldwork was undertaken between 22nd – 24th May 2013. The figures have been weighted and are representative of all UK adults (aged 18+).
The surveys were carried out online.
Admiral also offers other insurance products including home insurance, travel insurance, pet insurance, van insurance and learner driver insurance. In 2017 it launched Admiral Loans. Admiral was also voted the UK’s Best Car Insurance Provider at the 2017/18 Personal Finance Awards and the Admiral Group employs over 6,500 people in the UK and has over 4.6 million UK customers.