[Source: Cotton Incorporated ]
25-Sep-2013
First off, the average American owns seven pairs of jeans. And with all the different styles to choose from – skinny, boot cut, flared, wide-leg oy. Therefore it comes as no surprise. But tens of thousands of them discarded each year, and many end up in overflowing landfills.
Recycling Denim
Therefore and that’s why it’s important to recycle your old jeans. Especially when you no longer like the way they fit or they are no longer in style. The Blue Jeans Go Green™ denim recycling program is unique. Cause it upcycles old jeans into UltraTouch™ Denim Insulation. This denim insulation, with a part, about 250,000 square feet provided to communities in need each year (mainly Habitat for Humanity affiliates). It’s composed of 85 percent recycled cotton fibers. It is environmentally safe, has 30% better sound absorption. Furthermore, it resists mold and mildew and doesn’t contain any volatile organic chemicals.
To date, the Blue Jeans Go Green™ program has received almost one million pieces of denim. Thereby resulting in about 2 million square feet of insulation. That’s over 600 tons of denim diverted from landfills.
With being so close to receiving its millionth piece of denim for recycling, Cotton has teamed up with some celebrities with great style for The Great Denim Challenge. So a Celebrity Denim Auction for Blue Jeans Go Green™.
Recycling Denim with Actress Hayden Penettiere
Therefore, Across America has the opportunity to bid on their favorite celebrities’ self-autographed jeans. Most importantly, Celebrities will contribute their jeans to the auction for people to bid on. Bidding will utilize “denim currency” in that bidders will place their bids based on the number of pieces of denim they will contribute to the Blue Jeans Go Green™ denim recycling program. All the denim will be recycled into insulation.
In conclusion, Hayden Panettiere, actress and national spokesperson for Cotton Incorporated’s “The Fabric of Our Lives” campaign, talks about the recycling process. She explains the Blue Jeans Go Green™ and how by recycling jeans you can wind up with a pair of celebrities autographed jeans! Finally and For more information:
