SEOUL, SOUTH KOREA, March 29, 2022
Genesis announced the GV60 won a prestigious honor at this year’s Red Dot Award. The Product Design 2022 in the cars and motorcycles category. It’s the first model the brand powers by an EV platform.
Moreover, Red Dot was established in 1955 and organized every year by Design Zentrum Nordrhein Westfalen in Germany. In addition, it’s among the world’s most renowned design competitions alongside iF and IDEA. Each year, Red Dot awards in three disciplines: product design, brands and communication design, and design concept.
Genesis GV60 Design Philosophy
The Genesis GV60 embodies the brand’s vision for electrification and its design philosophy of Athletic Elegance with the signature Two Lines. Therefore, the Two-Lines headlamps perfectly complement the car’s refined yet voluminous body, with the clamshell hood adding sleekness. The body surfacing is seamless and minimalistic, yet the sculpted curves and wide stance give the vehicle a muscular look. The coupé silhouette, streamlined from the hood to the spoiler, solidifies a more athletic profile with a short overhang and a long wheelbase measuring 2,900 millimeters.
The spacious and comfortable interior exemplifies Genesis’ design ethos, called the Beauty of White Space, and innovative technologies reinforce the vehicle’s allure. The Crystal Sphere is one of its most compelling design elements — not only is it aesthetically beautiful, but it also helps the driver bond with the car by creating an atmosphere of futuristic mobility. When the GV60 is off, the Crystal Sphere activates the mood lights. When it’s ready to drive, the sphere rotates and the Shift-By-Wire (SBW) system appears.
A Genesis spokesperson says “the GV60 is a significant model for Genesis.“ It’s the first vehicle reflecting the vision for electrification that we announced last year. It showcases the elegance of Genesis in its own way. The blending of art and technology into the epitome of a high-tech global luxury experience for our customers. Today’s award is the fruit of the passion and dedication of our designers and engineers, of their determination to make a dream come true.”
This Red Dot award is not the first for Genesis. Most recently, in 2021, the Genesis X Concept car earned “best of the best” honors in the design concept category. Moreover, my Genesis App was designated as a winner in the brands and communication category. In 2020, Genesis took away four Red Dot awards for interface, retail, and spatial communication design.