There are a lot of eco-problems in the world right now, and they each damage the earth to a great degree. If attempts to solve these problems are not made in a few years, the extinction of the human race may as well be near.
For more context, a recent World Bank publication has reckoned that air pollution will cost the whole world about $8.1 trillion in 2019. Also, leakages and wastage from households lead to the loss of about 900 billion gallons of water every year. These are but two of several debilitating eco-problems in the world.
Luckily, there are ways to solve these eco-problems around the world, and most of these problems are very applicable. Although many companies have figured out ways to solve problems like disposal sorting and water conservation, not many of them know how to market said solutions.
If you are interested in knowing how to market these solutions to the eco-problems to the world, you’re in luck. ScanTeam.pro have painstakingly done the research and discovered five of the best ways to market solutions to global eco-problems.
Spread the Word
As good as your services may be, not many people will think to even patronize you if you don’t spread the word. Admittedly, promoting a business can be way more challenging than actually starting and managing one. Chances are that you’d have big rivals to compete with as soon as you enter the market.
When a lot of people start their marketing process, they tend to get discouraged because they feel they are annoying people with their marketing strategy. Sometimes, they may even feel like they’re annoying people.
If there’s anything to understand about sales, it’s that you won’t go anywhere if you don’t spread the word. Now that we’re in a technological age filled with social media apps, one of the best ways to get the word out now is to use social media. There are a lot of environmental problems right now, and you need to get the word out in order for the world to use your product to stop these problems from getting worse.
You don’t have to get an insane amount of followers. You know all those followers you’ve spent years garnering? Now’s the time to use it!
Understand your audience
Understanding your audience is key to making sure you stay in business. There are a lot of people in today’s marketing world that do not understand who the target audience is. Thus, they tend to market solutions to the wrong people, hence bringing little to no results.
One of the keys to understanding your audience is to conduct regular surveys. Conducting these surveys can take a few hours to a few days, depending on how large your customer base already is. You can also throw these surveys out to the general audience to know more about how your product is doing in the general market. By doing this, you would know who exactly is using your product, why your intended target market isn’t using it, and what to do about it.
A second, equally good way to understand your audience is to review the current data and analytics of the current marketing you’re venturing into. In this case, you would need to review all the past and current data analysts have garnered on the eco-problems. They are experts in their fields, and they give you useful information such as the industry’s net worth at all times, and the biggest regions where that product is being sold.
Pay attention to SEO
As beneficial as this term is, not many people know what SEO is. Short for search engine optimization, this is a term that involves improving the quality and quantity of your content for it to rank higher on search engines.
If you search for a product on search engines like Google and Bing now, you would see that there are dozens of web pages that pop. Search engine optimization is what takes your profile to the first page.
When your content gets to the top, it gets a lot easier for your product to start selling. Knowing that your product is meant to sell the solutions to eco-problems, there are bound to be several other companies offering the same products you do. If you want to stand out, you have to make sure that your content ranks well on these search engines.
You can do this by adding pictures, relevant keywords, and so many other things. Also, try and ensure your content remains updated regularly. Even if your content is at the top now, failure to update it would cause more harm to your marketing efforts than good.
Include a Special Introductory Offer
Special introductory offers are great for your business. In a world filled with billions of products, it can be quite challenging trying to determine what product is good and what product is not. If you don’t offer yourself up to your customers and show them that you care about them, you’re bound to remain mediocre in terms of awareness and sales.
If you want to market an eco-problem product or any other product for that matter, start with giving your customers a special introductory offer. However, tell them that this offer is only available for a certain time. After they buy this product once, this offer will be gone.
Start a blog
Last but not least, your product would greatly benefit from having some writing to back up its authenticity. The truth is that not everyone will see your vision, or what you’re talking about. One way to show them they need your product is to put it in writing.
A blog can help you express a lot of things that verbal words cannot, so it would be in your best interest to create one.
You don’t have to follow a planned schedule to a T in order to have the best blog. All you need is passion-fueled words that can make anyone see things as intensely and fiercely as you do. In this case, you need to stress the issues and why we need to act.
How this marketing advice will help with eco problems
Over the years, eco problems have been increasing. Hence, there’s a need to spread the word and reduce it to a bare minimum. The 5 pieces of advice above help spread the word and enlighten the larger public. That’s about the causes, effects, and solutions to the basic ecological problem we are faced with.
Moreover, you can market solutions to eco problems the same way you market other commodities. Paying attention to SEO, starting a blog and special introductory offers give you an edge over your competitors. But, that’s when done skillfully.
Admittedly, trying to market anything takes a lot of determination, gut, and decision-making skills. If you don’t have all these, there’s a chance your business may not take off as fast as you want. The above are five of the best ways to market that solution to the many eco-problems in the world now.
Author: Michelle Thomas
Thomas is a Marketing Analyst and Blogger in Scanteam. She’s been working with web analytics, data collection, and analysis for 7 years. Thomas also works in the area of Big Data and her experience helps her to be a professional in marketing and related industries.