So there’s a World premiere of EV spot by Yellow Dot. It’s the nonprofit production studio founded by Adam McKay. Adam most recently was the writer/director/producer of the hit Netflix climate satire, “Don’t Look Up”. For he highlights this film most importantly to kick off National Drive Electric Week (NDEW) webinar. For the new new 60-second video, which McKay also produced through his nonprofit Yellow Dot Studios. All for Plug In America co-founders Paul Scott and Zan Dubin-Scott. It will be screened as part of the 2023 NDEW webinar: “Storytelling to Boost EV Adoption: Expert Panel.” This free webinar is open to the public.

Details of the Yellow Dot Video

Staci Roberts-Steele, Managing Director of Yellow Dot and co-producer of “Don’t Look Up,” oversaw production of the EV video with McKay. It is set to join the webinar as one of three panelists.


1. Rachel Konrad, Chief Brand Officer at The Production Board tech incubator and Tesla’s first communications director

2. Cody Peluso, digital advocacy and mobilization manager at Population Media Center, which produces radio and TV programs that have inspired positive behavior change around the world.

Panelists for Yellow Dot will discuss best practices for motivating change with words and images.

In Yellow Dot’s first-ever EV spot, they wanted to bring further awareness to non-gas cars. All the while continue to encourage people to steer away from fossil fuels. That’s as well as remind people that EVs are so much more affordable than ever.

Yellow Dot studios

This will be held September 30th. Please to get the webinar Zoom code or media interviews by contacting webinar organizer Zan Dubin-Scott: (310) 383-0956;

Register for the webinar!

To register for the free National Drive Electric Week webinar, visit this link. More noteworthy, the webinar is one of over 200 individual National Drive Electric Week events. Also expect in-person and virtual, intended to accelerate EV adoption. Moreover and highlight the many benefits of all-electric vehicles. I mean even, plug-in hybrid EVs and more through test drives. Furthermore, educational panels and the opportunity to learn about EVs first-hand from owners. All 2023 NDEW events, coast-to-coast, in Canada and Mexico, listed here.

NDEW for the Yellow Dot event:

National Drive Electric Week (NDEW), Sep 22-Oct 1, 2023, is a nationwide celebration to raise awareness of the many benefits of all-electric and plug-in hybrid cars, trucks, motorcycles, and more. In addition, NDEW was conceived by Plug In America, its presenter with the Electric Vehicle Association, Sierra Club and EVHybridNoire. Are you considering going electric? RSVP for an in-person or online event to learn from owners who have done so!

Yellow Dot Studios

Yellow Dot Studios is the non-profit production studio founded by Adam McKay, Academy Award-winning writer/director/producer known for Netflix’s second most watched film of all time, “Don’t Look Up,” as well as “Vice,” “The Big Short” and others. In addition, Yellow Dot fights back against climate disinformation and inaction. All by creating entertaining, memorable and scientifically accurate videos and other media to challenge decades of disinformation pushed by oil companies and amplified by large swaths of elected leaders and the media. By shining a light on the urgency, responsible parties, and scientifically proven solutions. For Yellow Dot aims to empower more people to be part of the conversation about what we’re facing and what we can do about it.

Plug-in America

Plug In America is the nation’s leading independent consumer voice for accelerating the use of plug-in electric vehicles in the United States. Formed as a non-profit in 2008, Plug In America provides practical, objective information collected from our coalition of plug-in vehicle drivers, through public outreach and education, policy work and a range of technical advisory services. Our expertise represents the world’s deepest pool of experience of driving and living with plug-in vehicles. We drive electric. You can too.

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