The No. 1 trending topic on Twitter in 2010 wasn’t Team Coco, FIFA World Cup or even Justin Bieber. According to Twitter’s analysis, “Gulf Oil Spill” was the most popular trend of this year’s 25 billion tweets, pushing environmental topics mainstream and chipping away from the former “nonprofit-worker-turned-hippie-activist” stereotype.
The Oil Spill is a microcosm of where social media is helping to enable a real green media space whereby people can express their views as well as provide pertinent information of what’s going on the world,” says Seth Leitman, author of Green Living Guy and editor of the McGraw-Hill TAB Green Guru Guides.
While the Oil Spill tragedy garnered a high volume of hard news coverage, it also helped make “green” a lifestyle.