Rodale Inc., the global authority on health and wellness, today announced its ongoing partnership with Nissan under a new umbrella: “Innovation for Endurance.” The custom marketing program connects Nissan and its 100% electric Nissan LEAF with a series of high-profile running and cycling events nationwide and includes a robust Facebook community page, promotional media (online and in-book), exclusive content from health and fitness “Innovators,” and a mobile application — all designed to encourage consumers and healthy lifestyle enthusiasts to take their performance to a new level. Rodale is a recognized leader in the fitness category and going into its fifth year, the partnership between Rodale and Nissan successfully supports both companies’ mission for supporting active lifestyles. The program has become increasingly important to the Nissan brand and through a customized event tour, presents a unique opportunity to engage consumers both onsite and online.
The program pillars are the elite athletes and coaches who will share innovations in fitness, health, gear, and more with both the Facebook community and on site at events. The “Innovators” are Ryan Hall, an Olympian and the fastest American marathoner; Tara Stiles, author of Slim Calm Sexy and founder of Strala Yoga in New York City; Levi Leipheimer, elite cyclist and three-time Tour of California champion; and Chris Carmichael, founder and CEO of Carmichael Training Systems, Inc. and coach to Lance Armstrong.