Tesla and Athlon Car Lease Forge Pioneering Partnership for European EV Adoption
Revolutionizing Electric Vehicle Accessibility in Europe
In September 2011, Tesla Motors and Athlon Car Lease unveiled a groundbreaking partnership, marking a significant milestone in the European electric vehicle (EV) market. This collaboration aims to make high-performance electric cars more accessible and affordable for companies across six major EU markets.
Expanding the Reach of Tesla’s Electric Fleet
The Roadster Takes Center Stage
The leasing program initially focuses on Tesla’s flagship models:
a) The Tesla Roadster
b) The Roadster Sport. I test drove this one!
These vehicles, boasting an impressive range of over 300 km. For they will be available through innovative leasing options. Especially in Germany, France, Italy, Spain, Belgium, and also the Netherlands.
Looking Ahead: Model S on the Horizon
Furthermore, Tesla and Athlon Car Lease plan to extend their partnership to include the highly anticipated Model S sedan. Consequently, this expansion will coincide with the Model S’s European debut, slated for late 2012.
Tesla’s Vision: Driving the Electric Revolution
Tesla Motors, headquartered in California’s Silicon Valley, continues to lead the charge in EV innovation. By September 2011, the company had already delivered over 1,650 Roadsters to customers in more than 30 countries worldwide.
Key Achievements:
- Only automaker selling highway-capable EVs with300+ km range
- Roadster outperforms sports cars twice its price
- 340 km range doubles that of competitors’ planned EVs
Athlon Car Lease: Championing Sustainable Mobility
Athlon Car Lease, an international leader in car leasing and mobility solutions, aligns perfectly with Tesla’s mission. The company’s commitment to clean technology and sustainability is evident in its CHARGED program, launched in 2008 to facilitate electric vehicle leasing.
Hans Blink, Athlon Car Lease’s president, emphasizes, “Through the collaboration with Tesla, we now offer our customers a one-stop-shop in electric mobility. We’re proud to partner with Tesla Motors to bring EV solutions closer to our customers.”
A Partnership Built on Shared Values
George Blankenship, Tesla’s Vice President of Sales and Ownership Experience, praises the collaboration: “It’s a pleasure to find such a forward-thinking partner in Athlon Car Lease – a company that shares Tesla’s vision of no compromises between energy-efficiency and driving pleasure.”
Corporate Commitment to Sustainable Transportation
As a testament to their faith in this partnership, Rabobank and De Lage Landen (Athlon Car Lease’s parent companies) have placed reservations for several Model S sedans. These vehicles will serve as personal transportation for board members, demonstrating a top-down commitment to sustainable mobility.
Conclusion: Paving the Way for Mass EV Adoption
Finally, this strategic alliance between Tesla Motors and Athlon Car Lease represents a significant step towards mainstreaming electric vehicles in Europe. By combining Tesla’s cutting-edge technology with Athlon’s extensive leasing expertise, the partnership is poised to accelerate the transition to sustainable transportation across the continent.
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