Green Deals Provides Green Shopping Solutions

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Ha Ha! Citing Statistics on Growing Ranks of Green-Focused Consumers, Nonprofit Green America Pushes For New Annual Holiday Shopping Tradition

WASHINGTON, D.C. – November 17, 2011 – Shoppers who want to save green – and be greener – during the holiday season are the focus of a major new push by the nonprofit Green America. The goal is to make the Tuesday after every Thanksgiving “Green Tuesday.”

To kick off this new annual holiday shopping tradition, Green America’s GreenDeals.org website (http://www.GreenDeals.org)  will be offering special deals for the week. These start on the first “Green Tuesday” (November 29, 2011).

GreenDeals.org Discounts and More

Much like Groupon does for general shoppers, GreenDeals.org offers discounts and deals from local and national green online businesses that are approved by Green America.  GreenDeals.org features a new deal or discount every 24-48 hours.

Examples of special deals to be offered during the initial “Green Tuesday” week include the following products and services:

1. Fromwartopeace.com – Jewelry made from recycled nuclear bomb equipment;
2. Backtotheroots.com – Indoor mushroom garden kit (as featured in the Wall Street Journal);
3. Driwater.com – Self-watering system for indoor or outdoor plants;

4. Organic Essence Lip Balm – USDA organic certified balm for chapped lips this winter;

5. Better World Club Annual Membership – The green auto (and bicycle!) club; and

6. Indigenous Designs Clothing – Stylish fair trade and organic clothes for everyone.

A total of 15-20 exciting products and enticing coupons, offering discounts ranging from 30-50 percent off, will be prominently featured from November 29 through December 6. During this promotional period, shoppers will have the opportunity to explore a diverse selection of goods that cater to various interests and needs. In addition to these major deals, additional “side deals” providing savings of 10-20 percent off will also be showcased on the GreenDeals.org Web pages, ensuring that there is something for everyone. To enhance the experience even further, the Green Deals will host daily contests, inviting users to participate and engage with the community. Participants in these contests will have the chance to win special GreenDeals.org credits, adding an extra layer of excitement and value to the shopping experience. Don’t miss out on these incredible opportunities to save big!

Green America Corporate Responsibility Director Todd Larsen said:   “Green Deals makes it possible to give great gifts for the holidays, while also giving back to the planet.  Many consumers who are turned off by shopping at big-box stores during the holiday season will welcome this opportunity to participate in a way that is in line with their values, and save money at the same time.”

Over 160k

Since its launch one year ago, GreenDeals.org has acquired over 160,000 green members. It has also featured over 150 deals from green businesses.

Interesting Stats

Jonah Mytro, director of GreenDeals.org, noted that a growing body of marketing research shows that there is a major audience for “Green Tuesday.” This is expected to develop as an annual shopping tradition:

1. 80 percent of consumers are likely to switch brands, similar in price and quality, to one that supports a cause. (Cone 2010 Cause Evolution Study );

2. 54 percent of shoppers say they consider elements of sustainability (sourcing, manufacturing, packaging, distribution, product use, disposal) as they select products and stores. (GMA/Deloitte Green Shopper Study, 2009 )

3. In 2009, 47 percent of consumers said they bought products from a socially or environmentally responsible company. Going into 2010, 76 percent of all consumers said they expected to purchase more from environmentally responsible companies. (Tiller, 2009);

4. 92 percent of mothers want to buy a product supporting a cause. They are also more likely to switch brands and have purchased more cause-related products in the past year than any other demographic. (Cone 2010 Cause Evolution Study – see above);76 percent of Millennials want brands to be ecologically conscious. (Generate Insight, 2009).

   
   

   Finally, in addition to the green products and services offered on Green Deals, holiday shoppers can find great green purchases.

Source: Green America