Coyuchi CEO Karyn Barsa Gives Green Business Interview

Karyn Barsa, CEO joined Coyuchi as its chief executive officer in April of 2009. Prior to Coyuchi, she served as president and CEO of Investors’ Circle, a network of individual and institutional investors focused on sustainable business practices. Barsa’s previous experience includes being CEO of Smith & Hawken, and COO/CFO of Patagonia. She serves on the boards of Coyuchi; The Directors’ Organization Ltd.; and Embark Stores, Inc.

Barsa holds a BA in economics from Connecticut College and an MBA from the University of Southern California. She brings a strong business foundation to Coyuchi’s mission.

Coyuchi made history as the first company to introduce organic cotton bedding in the United States. Since then, we’ve stayed committed to clean, conscious design. As part of our “aesthetic ecosystem” philosophy, we use only organic and natural fibers.

1.      How was Coyuchi started?

Coyuchi was founded by Christine Neilson over 20 years ago to introduce organically grown cotton products to the bedding and bath markets – quite an innovative concept at the time!  I joined Coyuchi as CEO about three years ago.  Since then we’ve expanded our assortment to include products made from other natural fibers as well as organic cotton, maintaining our commitment to use no harmful chemicals in our production process and to put as little as possible between our customers and the fiber from which our products are made.

2.      What got your kicks on organic?

We recognize the unique ability of nature to comfort, support and rejuvenate our increasingly harried and urbanized population.

3.      How’s business? Coyuchi’s Growth Brings Nature Home

Coyuchi is growing fast. By year’s end, we expect to be four times larger than we were just three years ago. During this time, we’ve tripled our team and significantly expanded our product line.

Even more importantly, we continue to make a real difference. While our collection grows, we’re helping people with chemical sensitivities live more comfortably. At the same time, we’re bringing nature into more homes—and building a loyal community that values sustainability.

4.     Where do I get your products?

We sell our products directly to the consumer at our shop at ABC Carpet & Home in New York City; at our outlet store in Point Reyes Station, CA; and at http://www.coyuchi.com.  Our customers can also find us at several hundred specialty stores throughout the country. They are featuring quality linens, and you might find yourself sleeping on Coyuchi sheets at a number of premium hotels focused on providing environmentally friendly experiences for their guests.

5.      Price points?

Coyuchi products span a range of price points, starting as low as $225 for a queen sheet set in jersey fabric.

6.      Business model going forward.

We are committed to enhancing our indoor and planetary environments through reverently sourced products that remain as close to nature as possible.  We will expand our product line to other areas of the home, including both textile and hardgoods items.

Conclusion:

Coyuchi isn’t just growing—we’re creating impact. While our team expands and products evolve, our mission stays strong. We help customers live healthier lives. At the same time, we bring natural comfort into their homes. As a result, more people choose Coyuchi not just for quality, but for purpose. And that’s what drives us forward.

Because we prioritize sustainability, every product we offer supports the planet. Although growth brings challenges, we stay true to our values. Even so, we keep innovating. Most importantly, we remain committed to people, planet, and progress.