Syfy Defiance green tips brought sustainability into entertainment during NBCUniversal’s Earth Week 2013 campaign. Cast members from the science-fiction series encouraged fans to think about the environmental impact of everyday choices.
Defiance Connected Entertainment With Environmental Awareness
The cast of Syfy’s “Defiance” encourages sustainable awareness and the environmental impact of small acts for NBCUniversal’s Earth Week 2013 (April 21-28). “Defiance” is set on a future earth in a transformed environment. To share green tips and advice with the cast of “Defiance,” tweet at @GreenisUni
NBCUniversal is making a commitment to sustainability across the entire company. Our Green is Universal initiative is focused on bringing an environmental perspective to everything we do, informing and entertaining our audiences while driving more sustainable practices into our own operations. As one of the world’s largest media and entertainment companies, we want to participate in and help lead one of the most important dialogues of our time—and build a stronger business and a more sustainable world in the process.
Source: NBC Universal. http://www.nbcunimediainsider.com/green-tips-from-the-cast-of-syfys-defiance/
Small Actions Were Part of the Message
The campaign focused on practical awareness rather than complicated lifestyle changes. Energy use, waste, transportation and everyday purchasing decisions were all part of the broader conversation around sustainability.
For more Green Living Guy lifestyle coverage, see our family green-living guide.
Conclusion
The Defiance Earth Week campaign showed how television and entertainment brands could help bring environmental ideas to a much wider audience.
Source: NBCUniversal Earth Week 2013 material preserved in the original post.
