Introduction
The Fin Free campaign aims to ban shark fins worldwide. Especially by raising awareness of the impact of shark fin soup. Moreover and educating people about shark finning. Sharks have been killed mostly to fuel the demand for shark fins. All which has caused a devastating decline and decimated shark populations by 90%.
In addition, the Fin Free movement targets to unite. That’s from municipalities, organizations, business leaders, celebrities and everyone. Especially to stop the available sale, transport, or availability of products made from shark finning. People such as Sir Richard Branson and businesses like LUSH Fresh Handmade Cosmetics and Future Games of London have made a difference by pledging to take direct action. Since the release of SHARKWATER and the start of the Fin Free movement, over seventy Fin Free chapters have emerged worldwide. Thereby signifying the campaign’s impact gradually.
Fin Free
Fin Free is the fist of its kind. For it’s an open source conservation movement. One dedicated to educating and empowering the public to get shark fin banned worldwide. As long as fins are readily available for shark fin soup. For the process of finning will continue. Especially where fishermen cut off the shark’s fins and throw the dying shark back into the sea. Thereby wasting 95% of the animal. For it’s an issue first brought into the spotlight in SHARKWATER.
Municipalities, organizations, business leaders, celebrities and people from all walks of life have united to ban the sale. Also transport or availability of products made from shark fin. Fin Free is working to unite this movement. One that partners with Sir Richard Branson, LUSH Handmade Cosmetics and Future Games of London.
Sir Richard Branson
First of all, Sir Richard Branson, best known as the founder of Virgin Group, is a prime example of a global businessman who understands the delicate balance between making a profit and conserving our planet’s vital resources.
LUSH’s Fin Free campaign this Shark Week will donate the proceeds of their limited edition Shark Fin soap to the cause. “We’ve partnered with Discovery Channel’s Shark Week, SHARKWATER filmmaker Rob Stewart and his organization, United Conservationists to raise awareness for sharks and stop the unnecessary slaughter for their fins,” reports LUSH.
Future Games of London, part of Ubisoft is supporting the campaign by integrating Fin Free messaging and alerts in their hit game Hungry Shark Evolution, to expose gamers to the plight of sharks.
Since the release of SHARKWATER and the start of the Fin Free™ movement, over seventy Fin Free chapters have emerged worldwide, with New York, Maryland, California, Delaware, Illinois, Oregon, Washington, Hawaii and Massachusetts all going Fin Free. Dozens of Canadian and international cities, as well as major hotel chains and 42 airlines have also banned shark fin sales and transportation.
The effects are being heard in China as well, where SHARKWATER was seen by more than 120 million people. The country banned shark-fin soup at all government functions, shark fin imports are estimated to have declined by 70%, and major celebrities such as Yao Ming have spoken out against shark fin soup.
Conclusion
Sharks need our help more than ever! The Fin Free movement has been created to save these amazing creatures and Shark Week from extinction. Did you know that 100 million sharks are killed each year. Most of which is to fuel the demand for shark fin soup? This is leading to a devastating decline. Thereby decimating shark populations by 90%. Fortunately, there is something we can do to help.
Fin Free Campaign
For The Fin Free campaign aims to ban shark fins worldwide and educate and empower the public about shark finning. Together we can make a difference and save these phenomenal animals. Start by signing the petition and raising awareness of the impact of shark finning. Businesses like LUSH Fresh Handmade Cosmetics, Future Games of London, and individuals such as Sir Richard Branson. For they have already made a difference by joining the movement and pledging to take direct action. Get involved and join the #FINFREE movement today!
If Sharks go extinct, Shark Week goes extinct!
For more information on the Fin Free campaign and how to join:
www.Fin-Free.com
Sign the Fin Free petition here:
http://fin-free.com/petitions
Sources: United Conservationists, Sharkwater Film, FinFree™, Shark Angels and Shark Truth, SHARK WEEK, LUSH Fresh Handmade Cosmetics. Future Games of London
Additional Source: “100 Million sharks are killed each year. Mostly to fuel the demand for shark fin soup. Thereby decimating shark populations by 90%”, says Rob Stewart – Fin Free founder and director of the multiple award-winning feature documentary SHARKWATER (2006).
