Ford, fleet, company

As a company works to boost their competitiveness through a fleet with Ford. That’s most surprisingly with improved environmental plus operational efficiency.

So I mean that “one-size-fits-all” approach. For vehicle fleets it’s no longer applicable.

Ford Fleets Go Green

To address this trend, Ford Motor Company has launched the Ford Fleet Purchase Planner™. All to help businesses identify the lowest cost and emission option when revamping their company fleet. Especially while still meeting business goals.

Developed by Ford researchers, the analytical tool factors in employees’ individual driving habits. Also terrain traveled and environmental impact. All to produce the optimal solution. For some customers, the change could mean a reduction in carbon emissions by 850 metric tons a year.

Here’s the entire press release:

Ford fleet purchasing
Source: Ford Motor Company

DEARBORN, Mich., April 28, 2014 – Eco-conscious vehicle options have never been greater, leaving consumers wondering where to find the best value. The question becomes more complicated when the buyer is a corporation looking to revamp its company fleet of vehicles.


I mean given what can now be done with analytics it’s great. For customers shouldn’t settle buying one vehicle for an entire fleet. That’s based on factors: for example projected use or miles per gallon.

Researchers and data analysts at Ford Motor Company have developed a new tool to help buyers build a better fleet. The Ford Fleet Purchase Planner™ offers guidance in choosing from Ford’s vehicle lineup, while helping to manage cost and informing buyers how their choices will aid in reducing their company’s carbon footprint.

Using the planner, customers build a fleet of Ford vehicles.

Factoring in environmental concerns, individual driving habits of employees and terrain traveled, the planner then calculates the fleet’s environmental impact and cost. Buyers are able to change the lineup until the mix meets their goals.

Already, the patent-pending tool has helped KONE, a leader in elevator and escalator manufacturing, commit to replacing its fleet of 160 Ford Fusion cars with the new Fusion Hybrid by 2018. The move is expected to result in a reduction in KONE’s carbon emissions by 850 metric tons a year while saving the company money.

Hybrid EV offerings 

In recent years, Ford has expanded its hybrid and EV vehicle offerings to include the C-Max, Focus Electric, Fusion Hybrid and Fusion Energi. With all of the options available from Ford, the company recognized the potential for confusion, which prompted development of the new tool.

The Ford Fleet Purchase Planner is the result of Ford’s commitment to data and analytics. The unique tool was among three finalists for the 2014 Innovative Applications in Analytics Award by INFORMS, the largest association for professionals in analytics. A year prior, Ford won the 2013 INFORMS Prize, which acknowledges a company’s overall achievement in analytics.


The Ford Fleet Purchase Planner is available only to companies maintaining fleet vehicles.

Source: Ford Motor Company

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