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ELÄVÄ Botanik offers the only products in the world made with 100% natural, certified-organic fruit pulp. Each bottle of luxurious shampoo and conditioner has a “Fresh Until” date, just like produce purchased at the grocery. “We’re proud of the fact that our products are perishable because this reflects our guarantee that they are made with only fresh, ripe, organic foods—It’s real food for truly beautiful hair,” says Julian Huxley, a natural hair stylist who’s devoted the past eight years to personally developing the line.
ELÄVÄ (Finnish for “living”) ingredients demonstrate the highest standards of purity—non-allergic and completely non-toxic, using no parabens, chlorides, petrochemicals, sulfates, glutens, plasticizers, silicones, or synthetic fragrances.
What further sets the ELÄVÄ Botanik hair-nutritive products apart is the use of whole, organic food rather than botanical extracts, which are typical in even the best, high-end natural hair care products. The use of whole, natural, organic fruit pulp allows for a degree of natural absorption and interaction of nutrients with the hair not possible with other synthetic or even natural, extract-based products. For example, the fruit’s probiotic microbial (health-promoting bacteria) naturally add structure and shine—making the hair truly stronger.
“Our bodies are made to recognize, absorb, and utilize plant-based whole foods,” says Huxley. Just as the health-conscious consumer recognizes that whole-food sourced multi-vitamins work better than synthetic vitamin supplements, the hair and scalp are no different—Whole food hair care makes hair look, function and grow better.
As a global backpack trekker, Huxley visits some of the most remote tribes in the world. Moreover, studying ingredients in agrarian tribal cultures for beauty. He discovered the answers were surprisingly simple: Fruits, barks, tree oils, and ash were the common substrates. Huxley has honed the ELÄVÄ products in his own kitchen for eight years, based on this inspiring experience.
Huxley discovered that not only does this pure approach to hair care protect the planet and our bodies from toxic chemicals, but these whole-food ingredients make the hair look most beautiful. Huxley is developing these conscientious products and working as a natural, organic colorist and stylist in top salons. Its work with whole-food, handmade “hair smoothies” is catching the attention of a number of newsrooms and magazines. Huxley’s organic hair smoothies have been featured on CBS and Better TV and in Lucky magazine, Atlanta’s Sunday Paper, Atlanta Salon and Spa, and more. With the new line of ELÄVÄ Botanik products, this natural, whole-food approach is available internationally.
It began as a quest to reduce the role of harmful chemicals in our lives. Moreover, to reduce “body pollution” along with environmental pollution. It’s now a product line that truly nourishes the hair and scalp.
The packaging incorporates the highest recyclable content from reusable sources with minimum environmental impact and the lowest possible carbon footprint.
Testing within a salon environment for over a four-year period showed (through observational data) that ELÄVÄ products.
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