The Evolution of Aminach: From a Small Mattress Workshop to Israel’s Largest Furniture Group
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In 1948, Moshe Schwartz opened a small mattress workshop in Jaffa. So not knowing that it would eventually grow into the largest furniture group in Israel. This article delves into the fascinating journey of Aminach. Therefore tracing its evolution from its humble beginnings to its current status. Now as a leading manufacturer and distributor of furniture in Israel.
The Early Years
When Abraham Schwartz joined his father’s business in 1956, he brought in new manufacturing machines. All which led to increased sales and distribution. It was during this time that the name “AMINACH” was coined, which translates to “My People Rest.” This name perfectly encapsulated the company’s mission to provide quality sleep solutions to its customers.
Technological Advancements and Expansion
In 1965, AMINACH expanded its operations to include the production of technologically advanced spring mattresses. Also beds and bedroom furniture. This marked a significant milestone in the company’s history. Thereby solidifying its position as a key player in the furniture industry in Israel. Today, AMINACH is not only the largest manufacturer and distributor of furniture in the country. However they are also a symbol of innovation and quality.
AMINACH’s production and distribution center comprises five different plants. Each are also equipped with state-of-the-art machinery and technologies. These plants include:
- Wood furniture plant
- Metal furniture plant
- Foam-rubber plant
- Mattress plant
- Assembly and upholstery plant
These facilities work in synergy to produce the highest quality sleep and bedroom furniture products in Israel. Additionally, AMINACH boasts advanced R&D and also engineering facilities. Also a sleep research institute, product design facilities. Finally and a customer service center. The integration of these resources also ensures that AMINACH remains at the forefront of the industry.
Retail Chains and Independent Retailers
AMINACH has established four retail chains to cater to different market segments and customer preferences:
- Aminach Center: This chain targets more discerning customers and showcases the best of AMINACH’s products. It includes renowned brands such as “Optima,” “King Koil,” and “Serta” mattresses. For that’s as well as the “Swissflex” adjustable bed and the “Innovation” beds. Furthermore, futons from Denmark. Additionally, it features AMINACH’s popular “Sapapa” line of children and youth beds.
- Good Night: This chain focuses on the mid-level market segment and attracts bargain hunters with its affordable prices and occasional sales.
- American Comfort: Specializing in imported recliners and living room sets, this chain offers products from trusted brands like La-Z-Boy, Franklin, and Action Lane.
- Independent Aminach Retailers: Apart from the company’s retail chains, several hundred independent retailers throughout Israel carry AMINACH products. These retailers are directly linked to AMINACH’s production and distribution center, ensuring a seamless supply chain.
Expansion Beyond Israel
Looking towards the new millennium, AMINACH strategically planned its growth by acquiring Cardo, a Hungarian furniture company. Through this acquisition, AMINACH transformed Cardo into a leading manufacturer of sleep solutions in Hungary. This expansion into international markets further solidified AMINACH’s position as a global player in the furniture industry.
From its modest beginnings as a small mattress workshop, Aminach has evolved into Israel’s largest furniture group. With a strong focus on innovation, quality, and customer satisfaction, Aminach has successfully established itself as a leader in the industry. The company’s state-of-the-art facilities, diverse retail chains, and strategic expansion initiatives have propelled its growth and cemented its reputation as a reliable provider of sleep and bedroom furniture solutions.
By choosing Aminach, customers can rest assured that they are investing in a brand that prioritizes their comfort and well-being. With their extensive product range and commitment to excellence, Aminach continues to shape the furniture landscape in Israel and beyond.
Additional Information: The average person spends approximately eight hours or more each day on a mattress. All which can expose the body to many toxins. Chemical exposure can occur during sleeping hours as a result of off-gassing from the ingredients used in the manufacture of mattresses and bedding. People who suffer from chemical sensitivities are particularly susceptible. Reduce your chances of exposure to mattress toxins by choosing a mattress that is certified to be free of dangerous substances. For that’s such as the Bio Natura mattress, an all-natural luxury mattress made of materials like pure natural coconut fiber and 100% all-natural premium cotton. The Bio Natura mattress, designed by Israel’s leading bedding company, Sapapa by Aminach, features an “orthopedic center,” a reinforced supportive middle section of the mattress that prevents hammocking and prolongs mattress life.