Houseplans further establishes itself as category leader in online building plan category with strategic acquisition
Petaluma, California – September 18, 2014 – Houseplans.com, leading source of online building plans, announces the acquisition of FreeGreen, innovator in environmentally conscious building, with the mission of democratizing green building across the world.
Houseplans acquired FreeGreen to further entrench their leadership position, offering the most comprehensive residential plans in the category. Houseplans is acting on their belief that environmentally conscious architecture should be both simple and accessible. FreeGreen.com is well known for offering eco-friendly residential building plans at no cost.
Houseplans CEO Jamie Roche explained: “FreeGreen created beautiful, energy-efficient home plans that have been used hundreds of thousands of times by consumers, educators, and builders.” Roche added, “As the market for energy-efficient homes in contemporary and traditional styles grows, FreeGreen plans will be in greater and greater demand.”
“We expect this collaboration to generate immediate benefits to the home designing and building community and our respective customer bases who are ready to build their own homes,” Roche said. “FreeGreen’s concept is an important complement to our offerings. It makes green-building principles and products simple and attainable, allowing consumers on any budget to own a custom-designed, environmentally friendly home.”
FreeGreen founder Ben Uyeda said: “We are thrilled to add FreeGreen to the Houseplans family. With their support, FreeGreen will be even better positioned to reach the greatest number of new home builders with our plans that allow people to create homes that fit their lifestyles in a energy efficient and ecologically responsible way.”
Source: Houseplans and FreeGreen
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