The Green Living Guy

Flagship Cradle to Cradle Certified™ GOLD Apparel Announced in Partnership with the Initiative

AMSTERDAM, March 30, 2017 /PRNewswire/ — McDonough Innovation is helping move forward a global initiative. One that’s to create more good in the apparel industry. That’s as a founding member and visionary behind the newly-launched Fashion for Good. This is a joint-industry “open-source” initiative. One that aims to transform apparel culture toward a Cradle to Cradle inspired circular model.

Fashion for Good is a worldwide laboratory of innovation. Also using practical action and based in Amsterdam. Fashion for Good was created with an initial grant from founding partner C&A Foundation. As well as prior to launch the partners that built the foundation of Fashion for Good include: the Cradle to Cradle Products Innovation Institute. Also the Ellen MacArthur Foundation, IDH – The Sustainable Trade Initiative. In addition, the Impact Hub Amsterdam. Furthermore, the McDonough Innovation and The Sustainable Apparel Coalition (SAC), Plug and Play. All with C&A and Kering.

Flagship Cradle to Cradle Certified™ GOLD Apparel Announced in Partnership with the Initiative

Fashion for Good aims to inspire the apparel industry to “fashion endlessly”– where both people and planet flourish as we produce, use and recycle apparel in biological and technical cycles. It unites key players across all fronts of the fashion industry, including apparel producers, retailers, nonprofit organizations, innovators, and funders who share a common mission of transforming the apparel industry into a force for good. It supports the scale up of technologies, methodologies and business models with the potential to wholly transform the industry.

Apparel Industry

The apparel industry has struggled. Especially to realize holistic improvements. That’s in a global supply chain. One that is difficult to navigate. Especially with materials that have been historically hard to source. As well as verify.

Most interestingly and guided by the Cradle to Cradle (C2C) Certified™ Product Standard. Introducing the Fashion for Good concept. For it espouses and supports five basic “goods”.  All articulated by an architect. In addition designer and a thought leader. Let’s not forget and plus an author. Well it’s none other than William McDonough:

  1. To start: Good Materials: Good materials are safe. Also healthy and designed for reuse and recycling
  2. Next in line: Good Economy: A good economy is growing, circular, shared and benefitting everyone
  3. Followed by: Good Energy: Good energy is renewable and clean
  4. Water: Good water is clean and available to all
  5. Rounding it out: Good Lives: Living and working conditions are just. In addition, safe and dignified.


In addition, McDonough was present at the launch event. All to be taking place at Fashion for Good’s building at 102 Rokin. Most noteworthy and located in the heart of Amsterdam.  Also a dynamic hotspot. That’s for combining the spirit of innovation and sustainability.


C&A is one of Europe’s leading fashion retailers. For they announced that they will be the first worldwide retailer. For they are going to launch Cradle to Cradle Certified™ GOLD apparel. All as part of their 2017 summer collection. Developed in partnership with Fashion for Good. Moreover and with the guidance of MBDC. For these are the affordable gold lines. In addition, they are creating compostable and also fashionable garments. Those served as the case study. All for the open-source Cradle to Cradle Certified™ ‘How-To’ Guide.

Launching at the end of March. Now the online guide has a lot of practical tips. I mean it’s a self-diagnostic tool. All to show suppliers and manufacturers what’s up. I mean how to improve their products. As well as their production facilities. Finally, a step-by-step guide. That’s on how to produce all Cradle to Cradle Certified™ products.

Source: William McDonough/McDonough Innovation

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