Every year, Americans discard more than 28 billion pounds of unwanted clothing. In addition shoes and other textiles. So while nearly 95% of textiles can be recycled, around 85% of those textiles doesn’t. Yup, as a result, 24 billion pounds end up in landfills [infographic].  As the global denim leader, Levi Strauss & Co. is decreasing that percentage. All bt the expansion of their clothing recycling initiative to all U.S. stores.

As we know. California has been hit with fire, drought and even El Niño back when. California is one place that is being stricken. Especially California this winter. However, the anticipated precipitation won’t be enough to overcome the severe drought plaguing the state.

Consumers must also continue to be steadfast in their water conservation habits and even small changes. Especially like washing jeans less. Because it can result in big savings.

Consequently, Levi Strauss & Co. published an infographic exploring this theme. The infographic dives into how following LS&Co.’s work saves Californians 35 billion liters of water. That’s as well as significant energy and cost savings.

Finally, the infographic provides tips from Levi Strauss & Co., on how consumers can reduce water and climate change impact. In conclusion it also dives into some fun facts. All most importantly around what the water, energy and money saved would equate to in the state of California. Consequently, that’s such as meeting the daily water needs of Disneyland’s cast members for 9 years.

So you can head to your local Levi’s® store or Outlet to save 20% off. Any a single item when you bring denim in for recycling.

Finally and most importantly, Learn more finally about Cotton’s Blue Jeans Go Greenprogram. I mean this needs to happen in every clothing store. In conclusion, Blue Jeans Go Green is a also trademark of Cotton Incorporated.


There’s no way of ignoring it: California is still in a state of drought. Earlier this month, the U.S. Drought Monitor released a report stating the California reservoir storage is the “second lowest on record” for this time of year.

The good news is there may be a bit of relief in sight, as the National Oceanic and Atmospheric Administration’s most recent forecast predicts a strong El Niño is likely to bring heavy rain to the drought-stricken state this winter. But don’t give up those short showers just yet!

The anticipated precipitation likely won’t be enough to overcome the severe drought plaguing the state. That means California residents must continue to be steadfast in their water conservation habits, even if it’s raining outside.

The, infographic shows the vast amounts of water, energy and money that could have been saved over the past for years if everyone wearing Levi’s® jeans in California had taken our consumer care recommendations for washing and drying their pants. Small, simple changes, like washing less, washing cold and line drying, add up to big savings.

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