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Sungevity, announced energy independence and savings to Northeast homeowners by launching Sungevity’s residential solar leasing solution in five new states: New York, New Jersey, Maryland, Massachusetts and Delaware. Sungevity also is bringing to Northeast consumers the “Rooftop Revolution,” a new campaign that hits all five states from July 26 – September 4, 2011.
The campaign – anchored in a bio-diesel, solar-powered ice pop truck – brings Sungevity’s unique brand of online sunshine to life by directly engaging consumers at music festivals, farmers markets, minor league baseball games and other fun, summer events with free, all natural ice pops that symbolize solar energy as the refreshing alternative to fossil fuel. Quarters on Sungevity-branded seeded paper also will be distributed to symbolize the cost savings homeowners’ typically experience through the company’s $0 down solar lease.
To round out the “cool down for zero down brand experience” Sungevity’s solar-powered ice-pop truck features specially installed iPads that will introduce consumers to the company’s innovative iQuote process, the solar industry’s easiest and most efficient process for going solar. The “Rooftop Revolution” campaign includes a strong mix of supporting media in a concerted effort to raise awareness about the benefits of solar energy and to generate buzz around the Sungevity brand. Sungevity also is partnering with The Solar Foundation, a nonprofit group working to demonstrate the global benefits of solar energy through research and education. Sungevity will donate $1 to The Solar Foundation for every “like” posted to the “Rooftop Revolution” Facebook page (facebook.com/Sungevity) for the duration of the campaign.
“Sungevity’s ‘Rooftop Revolution’ is a true first in the solar industry and drives directly to what we believe – that going solar is a lifestyle choice that makes dollars and sense,” said Patrick Crane, Chief Marketing Officer, Sungevity. “We introduced the most innovative and efficient process to go solar with our online iQuote process, shattered the price barrier of adoption with our solar lease, and recently forged a major partnership with Lowe’s, the world’s second largest home improvement retailer. Now, with our ‘Rooftop Revolution’ campaign, we are taking the leadership position in breaking through the last major barrier to adoption – raising awareness around the ease, accessibility and most of all, the affordability of solar energy.”