Everrati Automotive Limited (Everrati), the leading global technology company specializing in the redefining and futureproofing of automotive icons, today announces a new partnership between Everrati Advanced Technologies (EAT) and Hobson Industries Limited, providing its industry-leading EV expertise in the production of electrified Land Rover vehicles.

Everrati model Range Rover

An internationally-renowned engineering-based company established in 1987 by Peter Hobson – who served as a Royal Navy Naval Weapon Engineer – Hobson Industries offers through-life support for heritage Land Rover models, encompassing everything from parts supply to full vehicle builds.

These include soft-skin variants of Land Rover models. Moreover, they have had ICE powertrains up until now. As part of the new collaboration, Hobson Industries’ vehicle will benefit from EAT’s state-of-the-art electric powertrains – already proven in Everrati’s range of electrified icons, which include a Land Rover Series IIA. The purpose of the electric models with Hobson Industries is to use them for security and defense projects.

Manufacturers began establishing EAT earlier in 2022. It draws upon Everrati’s unique combination of engineering experience from more than 50 years of collective expertise working within automotive OEMs. Moreover, following the rapidly growing demand for Everrati’s high-end EV solutions.

Its product line-up includes the new and electric Land Rover Series IIA. Development is happening at the company’s technical center in Upper Heyford, Oxfordshire. Moreover, it incorporates a brand-new EV powertrain courtesy of the company’s expert team of industry specialists from
world-leading OEMs. The off-roader’s 60kWh battery pack has a power output of 150bhp, and 300Nm of torque reinvigorates the car’s original character.

Founder and CEO of Everrati, Justin Lunny, said:

“We are delighted to announce this new partnership with Hobson Industries, a globally renowned expert in every aspect of through-life management of classic Land Rovers. One of the most ubiquitous vehicles in active service in the security and defense sectors around the globe, these industries are increasingly embracing electrification, especially where quiet, stealth vehicles are required.

“Everrati Advanced Technologies is expertly placed to support the transition of these older vehicles to a clean and sustainable future. The combination of Hobson Industries’ unparalleled reputation – and its connections to the security and defense sectors – with EAT’s state-of-the-art EV propulsion systems is unique.”  

Everetti model Range Rover

Founder and Managing Director of Hobson Industries, Peter Hobson, said:

“Few companies can match Hobson Industries’ ability to offer through life support management and development of Land Rover heritage vehicles in both military and civilian platforms. Across the markets, we serve in the UK and globally. We have established close relationships with the people that trust and depend on us. I am delighted to partner with Everrati Advanced Technologies. I have always said that thanks to us, the Land Rover need never die. With EAT, that statement has never been truer.”

EAT utilizes proven Everrati automotive EV propulsion system platforms as a starting point. That provides consultation on a suite of electrification solutions for commercial clients. That’s from the initial concept, analysis services, and feasibility study to complete turnkey EV powertrain provision. In addition, EAT provides provide software and IP development for bespoke customer requirements.

The focus was Initially on the low-volume specialist and luxury vehicle sector. However, EAT provides design, development, engineering, and production consultancy services. Overall, enabling customers to create almost any bespoke EV powertrain solution they desire. Whether a redefined version of an existing vehicle or an entirely new electric propulsion system application.


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