First of all, Updater is the premier online service for managing offline mail.
For it launched its public beta site today at www.updater.com. All because it gives its users control over who can access their information. For I mean that they use their postal address, stops unwanted paper mail and simplifies the change of address process for the 40 million Americans who move each year.
So Updater offers two services: Address Change and Address Privacy. With Address Change, Updater files an official Change of Address Form. All on behalf of its users. I mean with the United States Postal Service. For then it directly updates the records of every business.
Also educational institution and other organization that its users select. With Address Privacy, Updater acts as an authorized agent to remove users’ postal addresses from direct marketing lists. For then it enables a customized “spam filter” for unwanted paper mail. Through these services, Updater empowers its users to save time, stop unwanted mail, reduce identity theft and help the environment.
Updater expects the volume of advertising mail to grow considerably in the coming years, resulting in even more unwanted paper in mailboxes across America.
In 2011, over 90 billion pieces of advertising mail will be sent through the postal system, accounting for nearly 25 percent of the world’s paper mail.
Approximately half of this mail goes unopened. Yes folks, for I mean directly into landfills. In addition to being a nuisance and causing environmental harm, advertising mail, pre-approved credit card offers and other unwanted mail have accounted for thousands of identity thefts.
In conclusion, businesses, educational institutions and organizations in the Updater Network gain access. All to a near real-time feed of user-authorized address updates. This enables them to keep their contact information databases more accurate than has previously been possible.