Perhaps you’re starting to think about the environmental implications of all those shipments as you leverage your e-commerce business in response to COVID-19. As you have figured out how to create an e-commerce website, now it’s time to think about how to package your orders without destroying the environment.
According to a 2018 survey, 81% of global respondents believe businesses are responsible for the environment. As part of your e-commerce marketing plan, eco-packaging is a terrific way to demonstrate your brand values to your customers.
What is Environmentally Friendly Packaging?
Eco-friendly packaging is the most environmentally responsible approach to delivering your products in one piece to your consumers’ doorsteps.
According to the Sustainable Packaging Coalition, packaging must meet the following requirements to be deemed environmentally friendly:
- Throughout its entire cycle, it is beneficial, safe, and healthful to people.
- In terms of performance and cost, it’s right for the job.
- It only uses renewable energy.
- Materials are sourced from renewable or recycled sources.
- Clean technologies are used.
- Reduces the amount of material and energy wasted.
It is part of a re-usable circular system.
The Advantages of Environmentally Responsible Packaging
If you’re on the fence about switching to eco-friendly packaging, here are several compelling reasons to do so:
- It is better for the environment
The fundamental advantage of eco-packaging is that it is better for the environment. Therefore, your company will produce fewer carbon emissions and trash.
- It is better for the people
People, from those who create it to your customers, benefit from eco-friendly packaging. They’ll enjoy the idea that you’re not infusing their houses with harmful synthetic chemicals.
- Enhance your brand’s image
Your environmentally friendly packaging will help you establish a solid reputation. According to Nielsen, 73% of worldwide shoppers would adjust their buying habits to lessen their carbon footprint. In addition, repeat orders, social media sharing, and lifelong fans will come as a result of such dedication. You can promote your eco-friendly packaging as this will reach more customers. Tactica, a New Jersey SEO company, can help you build a solid reputation for your business.
- Conserve funds
Eco-friendly packaging is generally less expensive to produce, and you use less of it. This pleases your Accounting Department. Investing in eco-friendly packaging is investing in your business, reputation, and environment. For instance, with this little investment, you would know how to live off dividends paid by your business, just like every successful person.
- Sturdy and protective
Environmentally responsible packaging is frequently more durable, adaptable, and stronger than its polluting counterparts.
How much does Environmentally Friendly Packaging Cost?
It would help if you discovered that using eco-friendly products saves you money in the long run. You’re using fewer materials, which are cheaper to manufacture and ship.
Many eco-packaging companies are aware of the difficulties faced by small firms. Therefore, they offer to help you make sustainable choices within your budget. For instance, small batches at competitive pricing. In addition, you may want to check out Spectra Packaging which makes environmentally friendly shipping affordable.
The advantages outweigh the drawbacks. Businesses that engage in environmentally friendly packaging have access to a new customer market that values this ethical offering. Recycled packaging does not have to be expensive; on the contrary, it can save you money. Small craft boxes start at low rates, so you’ll be able to discover something to fit your budget. Therefore, with a little capital for your eco-friendly packaging, you would help the environment and get more customers, and this shows that it is worth investing in an eco-friendly package.
Are you ready to go green with your packaging? Businesses must be more than just a business in these times. Additionally, they must become respectable members of society.
You must demonstrate to your clients why you deserve their attention to prosper in an unfavorable economic situation. That you share their beliefs, that you care about more than simply business, and that you care about people and the environment.
Right now, you have the opportunity to be ahead of the game, stand out from the crowd, and even set an example.
Author: Bella Clarks