Many natural products have overtaken their synthetic counterparts for a larger share of the consumer market. Others are just becoming popular now. Here is a look at 10 natural products that have been widely embraced over the past 10 years. 

1. Green Cleaning Products

Gone are the days when the cheapest or strongest-smelling cleaner won the game. Today’s consumers are looking for much more than a strong scent when they choose cleaning products. In fact, many are looking for the greenest and most natural way to clean spills and eliminate germs. 

2. Eco-Friendly Cosmetics

From lipsticks to foundations, people want to boost their appearance with natural products. In many cases, that means using natural pigments and minerals for coloring. It can also mean healthier, more nourishing natural bases like aloe vera gel and avocado oil. 

3. Natural Fibers for Clothing

Fast fashion took over the market, bringing attractive new clothing to the masses. However, the dark side of the industry — things like non-livable wages, exploited labor, and unsustainable production methods — has brought demands for change. Enter the rise of natural, sustainable fabrics.

Organic cotton crops, recycled fibers, and hemp processing help bring more sustainable materials to the fashion industry. Consumers willing to spend a little more can enjoy attractive styles without feeling guilty for the work that goes on to make them. 

4. Herbal Medicines 

The healthcare industry is another area where natural products are blossoming. Herbal medicines have gained popularity as patients begin to question everything from questionable side effects to the stranglehold of big pharma. 

Instead of heading to the doctor, many patients are instead looking for alternative treatments. Essential oils had a revival during the past decade, becoming a completely mainstream solution to many common ailments. Then the explosion of the CBD market brought more herbal adherents on board. Others are attracted to the promises of treatments like cupping, acupuncture, and meditation. 

5. Sunscreen

For many people, the number of potentially harmful chemicals in many commercial sunscreens is worse than the threat of UV rays. Enter natural sunscreens to the rescue. These products use minerals like zinc to physically block the sun’s rays and protect skin without harmful chemicals. 

6. Mushrooms

Mushrooms have so many purported benefits and use that they get a category all their own. According to mycelium proponents — and science — they can be antimicrobial, anti-inflammatory, antioxidant, and antidiabetic. They may help boost immune function and fight certain cancers. And they also appear able to help support liver health and function. And you thought they just added great flavor to your favorite dishes!

7. Sugar and Sugar Alternatives

While artificial sweeteners had their day around the turn of the century, science now knows many are potentially harmful. Instead of rushing for the little blue or pink packets, people are now choosing natural sugar alternatives healthily to satisfy their sweet cravings. 

8. Plant-Based Milk

A growing number of people are moving away from dairy products, whether that is milk, cheese, or butter. This is partly because of heart-health concerns. While there are artificial alternatives, many have their own negative health consequences. Plant milk, cheese, yogurt, and frozen desserts offer delicious and healthy natural alternatives to traditional dairy products. 

9. Immune Boosters

Have you heard about elderberry syrup? If not, you have probably heard people talking about zinc, probiotics, or a host of botanicals that support immune function. Functional foods like these help you stay healthier year-round. A few of the other top contenders include honey, ginger, and turmeric — all of which have been studied for their health properties. 

10. Hair Care Products

The market for natural haircare products has expanded over the past decade. More people are reading the long list of hard-to-pronounce ingredients on the shampoo bottle and deciding on a more natural way to healthy locks.


There has been tremendous growth in natural products over the past 10 years. Some of the biggest growth areas include personal care and cleaning products, fabrics, and supplements. 

Author: Finnegan Pierson

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