The new 2023 Kia Soul, arriving later this summer, features refreshed design elements inside and out, a simplified lineup, new smile-inducing colors, and two options packages brimming with technology and convenience.

Soul redefined the boxy small-car segment when it was first launched in 2009 and has evolved steadily since, appealing to customers across generations with its edgy good looks, practicality, and efficiency. Pricing will be announced closer to the vehicle’s on-sale date. 

“The Soul defined a whole new segment. For that’s of small cars. Especially when it first entered the Kia lineup and it continues into the 2023 model year. All with as much fun, practicality, and style as ever,” said Steve Center, COO & EVP, Kia America. “The basic form remains. One which is what more than 75,000 happy Soul owners loved so much about the funky runabout last year. Thereby representing a nearly 5 percent increase over sales in 2020. The new 2023 Soul is set to continue that trend with its refreshed design inside and out. Also advanced technology, and feature-packed trims.”  

Soul Design

What sets Soul apart is its bold yet functional design and the 2023 model year continues that tradition with an all-new front fascia. The new grill is set off with available LED headlights and fog lights. New Daytime Running Lamps and turn signals round out the front-end redesign. Now available 17- and 18-inch alloy wheels and a redesigned rear fascia and taillights complete the exterior enhancements. A multitude of solid and two-tone exterior paint schemes remain and include new two-tone paint programs: Clear White with Fusion Black roof, and Surf Blue with a Fusion Black roof. 

Inside, what worked best remains, and what has changed has made a good thing better. Logically placed switchgear falls readily to hand while the 10.25-inch (standard on all but LX trim) touchscreen with navigation is a welcome addition to the tech-forward cabin.

Simplifying the lineup for 2023, the Soul is available in LX, S, EX, GT-Line, GT-Line Tech trimlines, each featuring a long list of standard and available equipment. The X-Line and Turbo are no longer available, although many of the features are in the new variants. The new LX Technology Package includes Blind Spot Collision Avoidance (BCA), Rear Cross Collision Avoidance (RCCA), and 16-inch alloy wheels; neatly bundling sought-after features in an already well-equipped offer. 

High Tech

The GT-Line Technology Package ups the ante with a wide range of sought-after features and driver-assist systems. A Harman/Kardon premium audio is accessed through the 10.25-inch color touchscreen and features an external amplifier, subwoofer, and door-mounted tweeters. Multi-colored LED speaker lights pulse in time with the tunes and the heated front seats offer a warm embrace during cold-weather drives. 

The GT-Line Technology Package also includes:

Highlighting Kia America’s commitment to safety and security, a number of previously optional features are now standard across all trims, including:

A single powertrain powers the 2023 Soul. The efficient 2.0-liter inline four-cylinder produces 147-horsepower at 6,200 rpm. In addition, it lays down 132 lb.-ft- of torque at 4,500 rpm through the front wheels. Kia’s Intelligent Variable Transmission is standard across all variants.

Source: Kia Media

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